PresseBox
Press release BoxID: 796190 (Secura GmbH)
  • Secura GmbH
  • Frohnhofweg 18
  • 50858 Koeln
  • http://www.domainregistry.de
  • Contact person
  • Hans-Peter Oswald
  • +49 (221) 2571213

Group-Domains are mirroring your corporate group at the web

(PresseBox) (Koeln, ) The Group-domains are the best domains for corporations that operate as Group.

Their websites with .Group can be better be placed in search engines as a website with .de or .com. This constitutes a good argument for building a web presence under the Group-Domain and pass on the previous domains to this new website.

The relationship between a better ranking in search engines and a new top-level domains has conducted a study of Searchmetrics for Berlin-Domains already proven. Websites with Berlin domains are at regional Google search queries often better placed than websites with .de domains and .com domains. The result of the Search Metric study can be summarized as follows:

"In 42% of queries.berlin domains have a better ranking locally."


Another study of total websites in Houston shows that the results of the Searchmetrics study are in principle applicable to all new top-level domains, including the Group-Domains. Total websites notes that Google draws on the domain extensions of the new top-level domains as an important criterion for evaluating a domain and therefore concludes:

"It is clear that the new top-level domains improve the ranking in search engines."

Many companies have a trademark registered. You can already sign your company name as a domain Group preferably, beginning at March 29 in the Sunrise Period. Everyone else can register their company name in the Group domains about eight weeks later. Interested companies should already make pre-registrations for any of ICANN accredited registrars to ensure that all opportunities are safeguarded. It is advisable to choose a smaller registrar like Secura GmbH, because for smaller registrars the reservation list isn't very long.

Of course, the Group-Domains are not only interesting for corporations. Anyone who has published a site about a group should consider the Group-Domains.

For linux-usergroup.de is linux-user.group for example the better choice.

The shorter a domain, the more noticeable it is. The more noticeable it is, the better is it good for a successful marketing.

Who doesn't register a company group but a GmbH or Ltd., should register the new GmbH-Domains or Ltd-Domains. These domains have the analogue advantages as the Group-Domains.

Hans-Peter Oswald
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