Creditunion-Domains available at first-come, first-served basis

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(PresseBox) ( Koeln, )
The Credit Union National Association (CUNA) has recently announced that credit unions are now will able to register, and identify themselves and their websites with a new domain - the Creditunion-Domain.

"The domain names",explains CUNA," will be awarded on a first-come, first-served basis and are available exclusively to currently operating, natural-person U.S. credit unions."

Why Creditunion-Domains? The Creditunion-Domains are trustworthy domains because they can be registered by credit unions only.

The mission of Creditunion-Domains is "to provide a trusted, hierarchical, and intuitive namespace for entities that have a meaningful nexus with the credit union sector. Such entities include but are not limited to, credit unions, credit union trade associations and leagues, credit union service organizations, regulatory bodies, and entities offering products and services aimed primarily at credit unions."

The Creditunion-Domains are "promoting a safe eco-system for the credit union sector by providing best in class safeguards that will evolve over time, continuing to incorporate additional security and other safeguards as necessary."

The relationship between better ranking and the new top-level domains was proved by a study of Searchmetrics for Berlin-domains. Websites with Berlin-Domains frequently place better than websites with .de domains and .com domains in regional searches with Google. The result of the study by Searchmetrics can be summarized as follows:

"42% of searches show that .berlin domains rank better locally ."


A study of Total Websites in Houston shows that the results by Searchmetrics can be generalized to all new top level domains, including the Creditunion-Domains: It was proved that Google uses the domain endings of the New Top Level Domains as a key element for the assessment of domains. Total Websites draws as a conclusion:

"It is clear that the new top-level domains improve the ranking in search engines."


Internet users, who are interested at the Creditunion-Domains, are also interested in many cases at the Bank-Domains and Coop-Domains.

Hans-Peter Oswald
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