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Hans Peter Oswald
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Branding by aero-domains
Aero-domains- the domains for the aviation community by the aviation community
Aeroexpo in Prague - www.expo.aero/prague
International Water-Guard Industries Inc (IWG) affirmed its new focus as an all-aerospace company by launching a corporate identity based on an immediately memorable aero-domain: water.aero.
"A re-branding program like this is a major project, and one which we undertook for very specific reasons," said IWG President and CEO David Fox. "Chief among them was the fact that IWG had been through a dramatic renewal process. We are now solely focused on the aerospace market, we have continued to develop our highly skilled aerospace team, and we are presenting our technology to airlines, as well as corporate and VIP aviation. We worked very carefully with our designers to choose a corporate image that expressed those changes, and are confident in the results".
International Water-Guard Industries Inc (IWG) is a Canadian aerospace company focusing on aircraft potable water treatment and full water system solutions. The company claims "expertise in all aspects of water treatment, with the products and know-how to provide high quality water for passengers and crew, and light weight, space saving solutions for the aircraft operator".
The National Air Transportation Association (NATA) also recognized the importance of a clearer identification with the air transport community. The previous domain name www.nata-online.org (nata.org was not available:it's the National Athletic Trainer's Association) was replaced by the more logical www.nata.aero.
The makeover was part of a strategic move to create a more user-friendly homepage and some sections that are password-protected and accessible only by NATA members.
The new Website with the aero-domain includes an expanded Press Room with biographies and pictures of key NATA staff, a NATA fact sheet, statistical information on the industry and archived press releases. A Members Center includes membership application, member directory and list of NATA member services.
"There are literally thousands of business organizations based around Washington DC," commented NATA's Communications Director Dan Kidder. "We needed to ensure that both our website and our domain name were providing the clearest possible signposting for members and, in particular, for visitors such as members of Congress and the media. By adopting the air transport community's own exclusive domain, we made it absolutely clear that if someone is interested in aviation, NATA is a prime stop to make."
The National Air Transportation Association (NATA), based close to Ronald Reagan Washington National Airport in the US, is a public policy group representing the interests of general aviation businesses before the US Congress, federal agencies and state governments. Its 2,000 members own, operate and service aircraft.
Srilankan Airline has painted its aero-domain on their aircrafts. SriLankan Airlines' corporate website has changed from www.srilankan.lk to www.srilankan.aero.However, users would be able to log in to the www.srilankan.lk address for at least the next 12 months, until the www.srilankan.aero identity becomes well established.
SriLankan will be among many thousands which have registered an aero-domain, including airlines, aviation industry news services, engineering and maintenance firms and service organisation.
"We have taken the initiative to migrate to .aero from the present country specific .lk in order to take advantage of the new global airline domain and to better reflect our status as an international company," said Nigel O'Shea, Head of IT at SriLankan Airlines.
The aero.domain has been reserved worldwide for participants of the aviation industry, including airlines, aircraft manufacturers, and airline industry persons. The aero-domain is expected to make it easier for Internet users to find aviation-related websites on the Internet.
SriLankan Airlines IT Division formed a project team which planned, executed and tested the migration to the new domain over the last four months, reworking the
airline's massive IT network.
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