To think about the value of IDN, think about its relation with search and SEO (Search Engine Optimization). The hundreds of millions of Chinese, Japanese and Korean users are actively searching for your brand, products and services online in their native language. The asia-domain realizes the SEO value by having a domain name that matches what they are searching for.
You are eligible for IDN asia-domains if you meet one of the criteria:
1. You have a registered trademark
2. You have a registered business (or society) in Asia
3. You have an ASCII .Asia Sunrise (SR2) domain
4. You have a registered IDN.ccTLD domain
Open ("Landrush") public registrations of IDN asia-domains begin: August 2, 2011.
Hans-Peter Oswald
http://www.domainregistry.de/...