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Aero-domains: Memorable domain names
"Aero-Domains are the clearest possible signposting for congressmen and the media"
"A re-branding program like this is a major project, and one which we undertook for very specific reasons," said IWG President and CEO David Fox. "Chief among them was the fact that IWG had been through a dramatic renewal process. We are now solely focused on the aerospace market, we have continued to develop our highly skilled aerospace team, and we are presenting our technology to airlines, as well as corporate and VIP aviation. We worked very carefully with our designers to choose a corporate image that expressed those changes, and are confident in the results".
International Water-Guard Industries Inc (IWG) is a Canadian aerospace company focusing on aircraft potable water treatment and full water system solutions. The company claims "expertise in all aspects of water treatment, with the products and know-how to provide high quality water for passengers and crew, and light weight, space saving solutions for the aircraft operator".
The National Air Transportation Association (NATA) also recognized the importance of a clearer identification with the air transport community. The previous domain name www.nata-online.org (nata.org was not available:it's the National Athletic Trainer's Association) was replaced by the more logical www.nata.aero.
The makeover was part of a strategic move to create a more user-friendly homepage and some sections that are password-protected and accessible only by NATA members.
The new Website with the aero-domain includes an expanded Press Room with biographies and pictures of key NATA staff, a NATA fact sheet, statistical information on the industry and archived press releases. A Members Center includes membership application, member directory and list of NATA member services.
"There are literally thousands of business organizations based around Washington DC," commented NATA's Communications Director Dan Kidder. "We needed to ensure that both our website and our domain name were providing the clearest possible signposting for members and, in particular, for visitors such as members of Congress and the media. By adopting the air transport community's own exclusive domain, we made it absolutely clear that if you're interested in aviation, NATA is a prime stop to make."
The National Air Transportation Association (NATA), based close to Ronald Reagan Washington National Airport in the US, is a public policy group representing the interests of general aviation businesses before the US Congress, federal agencies and state governments. Its 2,000 members own, operate and service aircraft.
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