The owner of Bronco, David Naylor, said: "Searchmetrics delivers reliable up-to-date metrics that support and complement the analytics data that we already generate with our own in-house tools. I come across hundreds of SEO tools and Searchmetrics is one of the six or seven that I actually use."
Searchmetrics is an on-line subscription service that automates many aspects of SEO analysis, monitoring and reporting for agencies and in-house search marketers. It provides search performance data and analysis relating to multiple domains, including those of competitors.
"I particularly like the fact that I can use Searchmetrics to very quickly check the search performance of my clients' competitors to get a comparative view of what's happening," added Mr Naylor.
Searchmetrics is designed to bring into one place the wide variety of tools that search marketers rely on. As well as retaining a cumulative history of how a brand's web sites rank for its chosen keywords over time, it includes features for analysing back-links, technical site structure (including tracking elements such as site speed that affect SEO performance), keywords and on-page keyword density.
A recent addition to the service is a Link Manager module which handles every aspect of the back-link management process: from automatically checking the status of links every 48 hours, to managing contacts and exchanges.