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Schaeffler with new Communications and Marketing setup
- One integrated unit under the leadership of Christoph Beumelburg
- Close integration with the Automotive and Industrial divisions
- Consistent global organizational setup
The Schaeffler Group has realigned its Corporate Communications and Marketing Services departments as part of an integrated steering and organizational approach. From now on, there will be one Communications and Marketing unit, which will continue to be managed by Christoph Beumelburg with worldwide responsibility.
The new Communications and Marketing unit includes the Corporate Communications department as well as the Communications and Marketing departments of the divisions. As of March 1, 2014, the Corporate Communications department is led by Jasmin Loeffler, who previously managed the Communications and Marketing unit of the Asia/Pacific region. Joerg Walz is responsible for Communications and Marketing for the Automotive division, Martin Adelhardt handles this function for the Industrial division. All will act as spokesperson for their respective area. The Communications and Marketing units in the regions Europe, Americas, Greater China, and Asia/Pacific will operate under the same steering and organizational structure.
The goal of the new structure is to position corporate themes as well as topics from the Automotive and Industrial divisions optimally across all communications and marketing channels worldwide, to generate synergies through the integration of the Aftermarket communications and marketing activities, and to ensure a worldwide standard through closer networking with the regional Communications and Marketing departments.
Klaus Rosenfeld, CEO of Schaeffler AG, says, "With the realignment of our communications and marketing activities, we are pursuing an integrated and target group oriented approach. Through the new setup we will place greater importance to open and transparent communication within Schaeffler Group."
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