New Internet Site of the Schaeffler Group
At www.schaeffler-group.com, the Schaeffler Group presents itself as a high-performance and customer-orientated company and provides an informative and interesting overview about the group of companies.
The innovative and image-orientated character, which already defined the old web site, has been consistently maintained on the new web site by using a large stage area for images and flash animations. This enables Internet users, for example, to learn from moving pictures how a wind turbine works and find out what Schaeffler products are used in the engine, transmission and chassis of a car.
Not only the design of the site is new, a lot of content was also added or extended during the approximately one-and-a-half-year development process. “For the redesign, it was important that we are also able to offer users of the Schaeffler Group web site information which they already know from the national websites of the company. For example, the option to search for press releases, locations or job advertisements”, explains Werner Gensmantel, Project Manager Internet Schaeffler Group.
This required that the Schaeffler Group web site was linked up to the same content management system that is also used by the national web sites. This not only allows the use of existing applications, but also enables the content on the Internet site to be maintained and extended without any problems.
The new Internet site of the Schaeffler Group is initially available in German and English. Further language versions are planned.
The Schaeffler Group and its brands INA, FAG and LuK is a renowned supplier to the automotive industry as well as a leading manufacturer of rolling bearings worldwide. The Schaeffler Group and its approximately 66,000 employees at more than 180 locations worldwide distributes precision components and systems for automotive engineering, industry and aerospace. The Schaeffler Group generated sales of 8.9 billion euros in 2008, 60 percent of which were generated in the Automotive division. The Group has more than 28,000 employees in Germany.
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