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DTM Champ 'Rocky' Running in Schaeffler Colors again in 2014
Audi and Schaeffler Extend Successful DTM Partnership by Three Years
"Schaeffler, Audi, Phoenix Racing and Mike Rockenfeller - this combination is simply a perfect fit. That's why we're delighted that this success story will continue," says Prof. Dr. Peter Gutzmer. Schaeffler's Board Member for Development emphasizes in this context that the commitment not only has a powerful external impact but evokes a positive response within the company as well: "Motorsports emotionalize and unite particularly in the case of success. Today, many of our more than 77,000 employees are big Audi, Rockenfeller and DTM fans. But motorsports have traditionally had a special significance at Schaeffler and the Schaeffler brands - as befits an innovation-driven technology corporation."
'Rocky,' too, directly feels this enthusiasm whenever he takes time out between the races to visit one of the company's locations. "At Schaeffler, a lot of emotions are associated with motorsports. Representing a global corporation that is as enthusiastic as this one on the race track and being successful on top of it - that makes me happy and proud," says Mike Rockenfeller.
Two years before 'Rocky,' Audi driver Martin Tomczyk had clinched his first DTM title in the 2011 season sporting the colors of the globally renowned automotive supplier. The two 'green-yellow' triumphs achieved by Tomczyk and Rockenfeller have so far been highlights of a commitment which Schaeffler and its INA, FAG and LuK product brands began in the international touring car racing series in 1986. Race cars of the Alpina, Audi, BMW, Ford, Mercedes-Benz, Opel and Rover brands have been bearing logos from the Schaeffler brand family, primarily the LuK logo, ever since. At the same time, various drivers, including the DTM Champions Kurt Thiim, Mattias Ekström, Timo Scheider, Martin Tomczyk and Mike Rockenfeller, became brand ambassadors.
Schaeffler looks back on a successful motorsports history in other series and vehicle classes as well. With BMW the company won the World Touring Car Championship, with Renault the European Truck Championship, and with Mitsubishi and Jutta Kleinschmidt the Dakar Rally. With Volkswagen Schaeffler proved the durability of its products at the 'Dakar' too, as well as in other desert rallies. With the rally driver Armin Schwarz Schaeffler won two German and one European rally title. The Porsche 917 that was victorious at Le Mans was equipped with hydraulic valve train component developments that have subsequently been used in millions of production cars since the nineteen-seventies and laid the foundation for the current know-how and portfolio of the global corporation in the field of engine technology.
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