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Audiovisual content from SAXOPRINT
The online printing company SAXOPRINT is breaking new ground in the marketing of print products
The use of audiovisual media is increasing all the time in the communication of business models and brand messages, as this enables companies to engage their customers more deeply than is possible through the use of image and text content. In line with this, SAXOPRINT made the decision to use video material to showcase the products and processes associated with an online printing company, a new approach for the industry. Over the coming months, there will be an interactive ordering experience on saxoprint.co.uk thanks to a range of video content.
Under the creative direction of a Leipzig-based agency for media production, a comprehensive video concept was developed in accordance with user needs. They worked in close collaboration with SAXOPRINT management to produce product information, explanatory videos and advertisements, which would be used specifically at relevant stages of the order process on saxoprint.co.uk.
Outline of the order process
Serving as an introduction to the "Online printing company" business model, explanatory videos will be made available to customers from the middle of July at relevant stages in the order process for their print products. Animated screens will highlight the necessary steps involved, from configuration, selecting payment and delivery terms, through to uploading data. A summary clip of the entire order process will be included in a prominent position on the homepage, making it easier for new customers to get started using the online portal.
"Using video material, we can make it far less daunting for potential customers who do not have any prior experience ordering print products online. Questions are answered before they arise. Of course, our skilled service employees are also still on hand as a personal point of contact, just like before," says Daniel Ackermann, managing director of SAXOPRINT.
Product videos: Creating an offline purchase experience
With a large number of new products and product improvements, SAXOPRINT has an extensive range of versatile print products, which can be customised in over 500 million different ways. Video clips will soon be available directly in the online shop, particularly for complex products, alongside the information on individual processing and finishing options, allowing potential customers to see how their final products will look. The hand motif which is already familiar from SAXOPRINT campaigns will illustrate options such as folding and binding types as well as perforation and lamination.
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