Sapient (NASDAQ: SAPE) today announced that its marketing services group, Sapient Interactive, was named a leader in the "Forrester Wave(TM) : Interactive Marketing Agencies - Web Design Capabilities Q2 2009" report published by leading independent analyst firm Forrester Research. According to the report, Sapient "can now lay claim to strong design skills as well; the firm received the highest scores in this year's usability evaluation and solid marks for its branding work."
In the report, Sapient received top scores in user research and overall design process, and earned the highest score of all the participating agencies on the Web Site Review of client reference websites.
In addition, the report called out the following key findings:
Sapient's in-depth research methodologies, user-centered design process and access to strong technology skills - both on- and off-shore - help propel it from a Strong Performer in our previous report to a Leader in our 2009 rankings.
According to the report scorecard, Sapient was given the top overall score for transaction-led and image-led projects and received top scores in research and design services.
"We believe this Forrester WAVE is the most prestigious web design research report in the interactive industry today and we are honored to receive this important recognition," said Sapient Chief Creative Officer Gaston Legorburu. "Over the past three years, we have emerged as one of the top creative design agencies in the world -- and this recognition reflects the high-quality, innovative design work that we continue to produce for leading brands worldwide."
Sapient Interactive is the largest independent interactive agency in the world-and the only firm that can support clients through the entire brand experience - from ideation, creative and business and brand strategy to cross-channel delivery, analytics and commerce. It integrates creative marketing concepts with technology tools and platforms that drive new customer acquisition, build loyalty and increase meaningful dialogue between brands and their customers. In April, Sapient Interactive was named the third largest interactive marketing agency in the US by Advertising Age. Previously, it was also named the second-largest interactive agency in Germany by the German Association for Digital Economy and the largest digital marketing agency in the United Kingdom by New Media Age.
In the report, Sapient received top scores in user research and overall design process, and earned the highest score of all the participating agencies on the Web Site Review of client reference websites.
In addition, the report called out the following key findings:
Sapient's in-depth research methodologies, user-centered design process and access to strong technology skills - both on- and off-shore - help propel it from a Strong Performer in our previous report to a Leader in our 2009 rankings.
According to the report scorecard, Sapient was given the top overall score for transaction-led and image-led projects and received top scores in research and design services.
"We believe this Forrester WAVE is the most prestigious web design research report in the interactive industry today and we are honored to receive this important recognition," said Sapient Chief Creative Officer Gaston Legorburu. "Over the past three years, we have emerged as one of the top creative design agencies in the world -- and this recognition reflects the high-quality, innovative design work that we continue to produce for leading brands worldwide."
Sapient Interactive is the largest independent interactive agency in the world-and the only firm that can support clients through the entire brand experience - from ideation, creative and business and brand strategy to cross-channel delivery, analytics and commerce. It integrates creative marketing concepts with technology tools and platforms that drive new customer acquisition, build loyalty and increase meaningful dialogue between brands and their customers. In April, Sapient Interactive was named the third largest interactive marketing agency in the US by Advertising Age. Previously, it was also named the second-largest interactive agency in Germany by the German Association for Digital Economy and the largest digital marketing agency in the United Kingdom by New Media Age.
