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Sapient Wins Twelve ADDY Awards in California
World’s second largest interactive marketing agency recognized by Ad Clubs in San Francisco and San Diego
“We are honored to be recognized as an innovative interactive marketing agency by two prestigious west coast Ad Clubs,” said Gaston Legorburu, chief creative officer for Sapient. “Clients in this region are rapidly turning to our Experience Marketing practice to deliver a potent combination of creative excellence and technical expertise that delivers outstanding measurable results.”
At the San Diego Ad Club’s ADDYs Award Gala on Friday, March 23rd, Sapient collected eight of its twelve awards, including a Gold ADDY for its development of the Sony VAIO Essence B2C Micro site. Sapient also received three Silver and four Bronze awards for its work with Sony on a variety of web sites, Micro sites and web/online campaigns.
“The ADDY award recognition underscores the exceptional creative and technical expertise that Sapient can deliver,” said Lisa LaCorte, director of Web services for SonyStyle.com. “Sapient has consistently produced outstanding results and helped create a more dynamic online presence for Sony Electronics.”
One week earlier, Sapient received four additional awards from the Greater San Francisco Ad Club for outstanding creative work, including a Gold ADDY in the Elements of Advertising/Animation category for the Logitech/Vista Launch, two Silver awards in the Interactive Media category for the Quicken.com and G4TV.com web sites, and a Bronze ADDY for the HondaJet.com web site.
“We are very proud of our Experience Marketing practice for delivering creative work that not only wins awards amongst our peers, but also delights users and delivers significant business value to our clients,” said Legorburu. “The recognition truly attests to the caliber of our talent pool and the expanding scope of our capabilities.”
About Sapient’s Experience Marketing Practice
Sapient’s marketing services business -- Experience Marketing (EM) -- integrates creative marketing concepts with technology tools and platforms that drive new customer acquisition, build loyalty and increase meaningful dialogue between brands and their customers. The EM practice operates like a new breed of digital agency, providing a full range of services including interactive experiences, online and offline media strategy, real-time campaign optimization, sophisticated analytics and database management, and Web site design and delivery. http://www.sapient.com/....
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