Sapient topped the agency rankings for the second year running. The ranking recognizes the series of award-winning campaigns completed by Sapient this year for major UK brands. These include the development of a new digital brand for BSkyB and a searchable archive of all Times Online content published since 1785.
"We are committed to building the most formidable, well respected digital agency in the world," said Sapient Chief Creative Officer Gaston Legorburu. "Our second consecutive #1 ranking from New Media Age further validates our tremendous progress, as well as the importance of the European market to our strategy. We are thrilled to receive this award from a trusted publication like New Media Age."
Nigel Vaz, vice president responsible for Sapient Interactive in Europe, said: "Our people's commitment to client success has caused our brand reputation to continue to grow in the UK market, as shown by this ranking. We have a winning combination in our ability to create compelling and measurable digital brand experiences focused on our clients' business objectives, our understanding of consumer behavior across multiple channels and our strong technology heritage. The New Media Age recognition proves this. As Sapient moves forward, we will continue to invest in top talent in order to deliver work that is respected by our clients and industry peers."