"We are thrilled to be adding this phenomenally talented and creative group of people to our Interactive team," said Sapient Chief Creative Officer Gaston Legorburu. "Client demand is accelerating the need to grow, but it's absolutely essential that we do so with people who share our passion for revolutionizing the dialog between a brand and its consumers. These are some of the most sought-after specialists in the industry-and by bringing them into Sapient, we are increasing our ability to continue to deliver rich interactive experiences for our clients."
The group hire comprises primarily producers, art directors, Flash developers, sound designers and video editors from iChameleon, which is renowned for providing custom interactive development and execution for some of the largest and best recognized brands in the world.