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Sapient Expands Its Digital Marketing Creative Team

Former Avenue A Razorfish and Saatchi & Saatchi Creative Director Federico Montemurro Joins Sapient’s Miami Studio

(PresseBox) (Cambridge, MA, ) Sapient (NASDAQ: SAPE) today announced that it has expanded its digital marketing creative team with the appointment of Federico Montemurro to creative director. A former executive at Avenue A Razorfish and Saatchi & Saatchi, Montemurro will be based in Sapient’s Miami studio. This new appointment will enable Sapient to further expand its marketing services group, Sapient Interactive, which was ranked as the second largest interactive advertising agency in the US by Advertising Age in April 2007.

"Sapient’s growth within the industry to become the leading independent interactive agency in Europe and North America is due in large part to the caliber of creative talent we are able to attract," said Sapient Chief Creative Officer Gaston Legorburu. "Federico’s sensibility for driving multi channel campaigns for both general market and US Hispanic consumers, will prove valuable to our growing roster of global clients."

Before joining Sapient, Montemurro served as the creative director, southeast region at Avenue A Razorfish. In this position, he played a vital role in creating compelling on-brand, on-strategy creative work for top brands including Carnival Cruise Lines, Burt’s Bees and Ameriprise.

Prior to this role, he held creative director position at Mind the Mix LLC, an independent creative services company. At Mind the Mix, he created and produced online games, Web sites, concept products, collateral materials, motion graphics, 3D models and Web applications for Discovery Kids, Home & Health, National Geographic, US NAVY and American Airlines. Montemurro also served as regional creative director interactive/BTL at Saatchi & Saatchi, where he led the Hewlett-Packard account for Latin America and the Toyota account for the Caribbean market.

Sapient GmbH

Sapient, a global services firm, operates two groups-Sapient Interactive and Sapient Consulting-that help clients compete, evolve and grow in an increasingly complex marketplace. Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise. Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support.

Sapient's passion for client success-evidenced by its ability to foster collaboration, drive innovation and solve challenging problems-is the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale. Leading clients, including BP, Essent Energie, Hilton International, Janus, Sony Electronics and Verizon, rely on the company's unique approach to drive growth and market momentum. Headquartered in Boston, Massachusetts, Sapient operates across North America, Europe and India. For more information, please visit

Sapient is a registered service mark of Sapient Corporation.