Sapient (NASDAQ: SAPE) today announced that it has expanded its digital marketing creative team with the appointment of Federico Montemurro to creative director. A former executive at Avenue A Razorfish and Saatchi & Saatchi, Montemurro will be based in Sapient’s Miami studio. This new appointment will enable Sapient to further expand its marketing services group, Sapient Interactive, which was ranked as the second largest interactive advertising agency in the US by Advertising Age in April 2007.
"Sapient’s growth within the industry to become the leading independent interactive agency in Europe and North America is due in large part to the caliber of creative talent we are able to attract," said Sapient Chief Creative Officer Gaston Legorburu. "Federico’s sensibility for driving multi channel campaigns for both general market and US Hispanic consumers, will prove valuable to our growing roster of global clients."
Before joining Sapient, Montemurro served as the creative director, southeast region at Avenue A Razorfish. In this position, he played a vital role in creating compelling on-brand, on-strategy creative work for top brands including Carnival Cruise Lines, Burt’s Bees and Ameriprise.
Prior to this role, he held creative director position at Mind the Mix LLC, an independent creative services company. At Mind the Mix, he created and produced online games, Web sites, concept products, collateral materials, motion graphics, 3D models and Web applications for Discovery Kids, Home & Health, National Geographic, US NAVY and American Airlines. Montemurro also served as regional creative director interactive/BTL at Saatchi & Saatchi, where he led the Hewlett-Packard account for Latin America and the Toyota account for the Caribbean market.
"Sapient’s growth within the industry to become the leading independent interactive agency in Europe and North America is due in large part to the caliber of creative talent we are able to attract," said Sapient Chief Creative Officer Gaston Legorburu. "Federico’s sensibility for driving multi channel campaigns for both general market and US Hispanic consumers, will prove valuable to our growing roster of global clients."
Before joining Sapient, Montemurro served as the creative director, southeast region at Avenue A Razorfish. In this position, he played a vital role in creating compelling on-brand, on-strategy creative work for top brands including Carnival Cruise Lines, Burt’s Bees and Ameriprise.
Prior to this role, he held creative director position at Mind the Mix LLC, an independent creative services company. At Mind the Mix, he created and produced online games, Web sites, concept products, collateral materials, motion graphics, 3D models and Web applications for Discovery Kids, Home & Health, National Geographic, US NAVY and American Airlines. Montemurro also served as regional creative director interactive/BTL at Saatchi & Saatchi, where he led the Hewlett-Packard account for Latin America and the Toyota account for the Caribbean market.
