SAP and Business Objects Reported by Analyst Firm as Market Leader in Two Major Segments of Enterprise Performance Management

SAP is Market Share Leader for Performance Management Applications and Business Objects for Performance Management Tools

SAN JOSE, Calif. and PARIS, (PresseBox) - SAP (NYSE: SAP) and Business Objects, an SAP company, today announced that IDC has reported that each leads in one of the two major segments of the Performance Management Tools and Applications market based on software license and maintenance revenue. The aggregate Performance Management market represents $15.4 billion out of the total $22.1 billion Business Analytics Software market.

The market analysis, titled "Worldwide Business Analytics Software 2008-2012 Forecast and 2007 Vendor Shares," found that SAP leads in performance management applications and Business Objects leads in the performance management tools market.(1) Together these two segments comprise the broad market for performance management tools and applications.

"The IDC data presented in our 2008 business analytics report finds that SAP and Business Objects each lead a major segment of the performance management market," said Dan Vesset, vice president, Business Analytics Solutions, IDC. "The two companies have come together and are balancing the goals of remaining open for non-SAP customers while optimizing their solutions for the SAP platform. This openness and ability to satisfy all customers -- along with the breadth of Business Objects and SAP's enterprise performance management solutions -- are catalysts for continued market growth."

According to the IDC report, which evaluated the two companies separately in 2007 because they had not yet merged, SAP and Business Objects held 11.2 percent and 7.6 percent respectively of the total 2007 market share for performance management tools and applications. The report also found that SAP's share of the performance management tools and application market grew at 19.3 percent, higher than the market as a whole.

IDC attributes SAP and Business Objects' leadership to the following factors: "SAP continues to see strength in sales of its performance management applications across a diverse set of business processes. In addition, Business Objects showed continued strength in growing its business intelligence tools revenue in 2007. The company, acquired by SAP in the past year, contributed a significant install base, broad product portfolio, strong brand recognition and experienced development and marketing resources. Business Objects will expand SAP's diversity and offers improved reach into the small and medium-sized business market segment with its Crystal Reports(R) software."

"It is gratifying to see that SAP and Business Objects' vision and execution have been validated by our customers, partners and one of the leading industry analyst firms," said Sanjay Poonen, general manager and senior vice president, Performance Optimization Applications, Business Objects. "We have experienced rapid growth in the EPM market, catapulting us to the top position in the market, over competitors with outdated products. Our EPM portfolio expands beyond finance to provide end-to-end performance management capabilities across the organization to ensure both profitable and compliant business performance. SAP and Business Objects' diversity of EPM offerings -- combined with the leading business intelligence and governance, risk and compliance solutions, all with more modern, user-centric application design -- puts us ahead of traditional vendors who possess harder-to-use, incomplete EPM solutions."

(1) Worldwide Business Analytics Software 2008 - 2012 Forecast and 2007 Vendor Shares, IDC #214904, November 2008

About Business Objects

Business Objects, an SAP company, transforms the way the world works by connecting people, information and businesses. With open, heterogeneous applications in the areas of governance, risk and compliance; enterprise performance management; and business intelligence, Business Objects enables organizations of all sizes worldwide to close the gap between business strategy and execution. Together with a strong and diverse partner network, Business Objects allows customers to optimize business performance across all major industries including banking, retail, consumer-packaged goods and public sector. Business Objects is committed to helping customers turn raw data into actionable decisions, regardless of their underlying database, operating system, applications or IT system.

For more information about Business Objects, visit:
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Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such
as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright (C) 2008 SAP AG. All rights reserved.

SAP, R/3, mySAP,, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects S.A. in the United States and in several other countries. All other names mentioned herein may be trademarks of their respective owners.

All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

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