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SAP Expands Offerings to Fuel Ecosystem Growth in Asia Pacific Japan Region

New Availability of Chinese-Language Online Communities and Local Participation in SAP(R) EcoHub Marketplace Showcases SAP's Commitment to the APJ Region

(PresseBox) (SHANGHAI, China, )
SAP AG (NYSE: SAP) today announced new offerings for SAP partners and customers based in the Asia Pacific Japan region. Aimed at making the exchange of information and access to valuable partner solutions easier for customers, SAP has unveiled Chinese-language sites for the SAP Developer Network (SDN) community, the Business Process Expert (BPX) community and the Business Objects community. Now, customers and partners can more easily exchange ideas, share best practices and identify opportunities for co-innovation. In addition, the company announced availability of more than 80 partner offerings for customers based in Asia Pacific Japan within the recently launched SAP(R) EcoHub solution marketplace. The announcement was made at SAP(R) TechEd 2008, being held in Shanghai, China, November 5-6.
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Of the 150,000 SAP community members in the Asia Pacific Japan (APJ) region, more than 95 percent of those members are from customer or partner organizations outside of SAP. More than 50 percent of those community members are based in China and Japan, with 35,000-plus people regularly accessing the community sites from each region. In China alone, SDN membership has grown by 21 percent and BPX community membership has grown by 33 percent over the last six months.

The Chinese-language community sites officially go live today and provide users the ability to discuss best practices, share business process experiences, locate answers to questions and communicate with peers, partner contacts and SAP in their areas of focus. Through Chinese-language homepages on each of the three community sites, users can access discussion forums and key documents in their native language. Following this successful launch, SAP plans to roll out a Japanese-language site and use the experience to evaluate additional local-language communities.
SAP also announced today that the recently launched SAP EcoHub (see October 14, 2008 press release, titled "SAP Launches SAP EcoHub -- A

Community-Powered Solution Marketplace") offers a feature to easily find partner offerings relevant to customers in the Asia Pacific Japan region. Solutions available for APJ customers are offerings from SAP partners such as Adobe Systems, Open Text, Redwood and Triple Point Technology, among others.

SAP EcoHub (http://ecohub.sap.com) provides enhanced transparency into the portfolio of solutions that further extend existing SAP investments and engages the community by including user feedback, ratings and demos. Partner solutions on SAP EcoHub can be sorted according to 25 industries, by regional availability, solution type, partner company name, relevance to a business challenge, community-generated rating, most-viewed and most-recently added, among other parameters.

With these regional offerings, SAP continues to foster its robust ecosystem of customers and partners that collaborate closely to develop offerings that target to deliver maximum value and drive further innovation. Through interactive communities such as SDN, the BPX community and the Business Objects community, members of the ecosystem exchange ideas, discuss needs and identify solutions to augment their SAP installations or identify opportunities for co-innovation on new solutions. SAP's customer-centric approach to its ecosystem aims to achieve more valuable offerings provided by partners, increased innovation among community members, and breakthrough results for customers.

"As customer growth increases at an accelerating rate, it is important for the SAP communities to evolve to meet the diverse needs of various markets and the roles and industries within those markets, understanding the different needs customers and partners from region to region have for content and community exchanges," said Mark Yolton, senior vice president, SAP Community Network, SAP. "With the addition of Chinese-language pages, content and discussion forums to our community sites and regional features within SAP EcoHub, we are reaffirming our commitment to the APJ region in particular and to supporting the market-specific needs of our entire global ecosystem."

SAP(R) TechEd 2008 in Las Vegas, Berlin, Shanghai and Bangalore
More than 16,000 SAP customers, partners and technical experts are convening at SAP(R) TechEd 2008 to learn how to transform existing business processes and IT landscapes and take advantage of the power and flexibility of service-oriented architecture. Celebrating its 12th anniversary, SAP's largest ecosystem education event of the year offers more than 1,000 hours of lecture-driven and hands-on sessions. SAP TechEd 2008 was held in Las Vegas on September 8-12 and Berlin on October 14-16, and is being held in Shanghai on November 5-6 and Bangalore on November 12-14. For more information, please visit http://www.sapteched.com.

About SAP EcoHub
SAP(R) EcoHub is an online marketplace that makes it easier for customers to discover, evaluate and buy partner solutions to complement their SAP installations. Featuring certified partner offerings, including SAP solution extensions, endorsed-business solutions, and Powered by SAP NetWeaver(R), Certified by SAP NetWeaver and Business Objects certified solutions, SAP EcoHub opens up a completely new channel for partners that extends their reach into new customers and provides an opportunity to differentiate and drive adoption of their offerings. Further enhancing the value of the SAP ecosystem for customers and partners, SAP EcoHub was launched in October 2008 to provide enhanced transparency into the portfolio of solutions that further extend existing SAP investments and engages the community by including user feedback and ratings and demos. For more information on SAP EcoHub, please visit http://ecohub.sap.com.

About the SAP Community Network
The SAP community network connects customers, partners, and SAP through Web 2.0 and social media mechanisms to enable them to collaborate and co-innovate on important technology and business topics. By utilizing a robust Web-based content library, discussion forums, blogs, a wiki, e-learning, software downloads, physical events and conferences, and other mechanisms, SAP community network members are able to leverage the experience and expertise of others to improve their own productivity, efficiency, and effectiveness for maximum value from their SAP offerings. More than 1.4 million members from 200+ countries and territories worldwide share solutions to technical and business challenges based on important topics, professional roles and other criteria. The SAP Developer Network (SDN), Business Process Expert (BPX) and Business Objects communities make up the core of the SAP community network, which connects online at http://scn.sap.com and at events such as SAP TechEd.

SAP Deutschland SE & Co. KG

SAP is the world's leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With approximately 76,000 customers (includes customers from the acquisition of Business Objects) in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol "SAP." (For more information, visit http://www.sap.com)

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