SAP Americas Reports Success of New Program for Midsize Companies

New Fast-Start Program for SAP(R) Business All-in-One Helps to Ensure Faster Time to Value, Lower Total Cost of Ownership and Higher Project Predictability

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SAP Americas, a subsidiary of SAP AG (NYSE: SAP), today announced that it has signed 76 customers as part of its new SAP(R) Business All-in-One fast-start program, initially introduced in May 2008. By combining leading software, hardware and services, the fast-start program, which targets midsize companies in manufacturing, services and wholesale distribution, enables rapid implementation and a fast return on investment (ROI), making the program a best-fit for the demands of midsize businesses in today's economic environment. (Logo:

Additionally, 12 SAP channel partners have qualified for the fast-start program and are now focused on helping midsize companies benefit from the advantages to configure SAP Business All-in-One online, receive immediate estimate of costs(1) and experience a quick implementation through SAP and partners with minimal business disruption. By delivering rapid time to value, as well as the flexibility to tailor the solution to changing business needs, the solution also protects the customers' long-term investment program.

Using preconfigured SAP(R) Best Practices packages that are delivered with the pre-tested SAP Business All-in-One solutions as well as a set of tools, the fast-start program helps simplify buying while making implementations of SAP Business All-in-One faster and more predictable through allowing prospects and partners to explore, demo, evaluate and implement solutions tailored to customers' business needs. These tools include the solution configurator for SAP Business All-in-One solutions, which allows prospects to configure their solutions online and get cost estimates immediately; the demo assistant, to provide the prospect with an overview of the industry-specific processes that are most important for his own company; and the installation wizard, which enables qualified partners to install the pre-tested offering, including the SAP software and operating system configured to hardware choice.

Fast-start Program for SAP Business All-in-One Supports Growth Strategies

Fast-growing midsize company Northwest Territorial Mint has started implementation of the SAP Business-All-in-One fast-start program.

"We are excited about being able to rapidly deploy SAP software to enable Northwest Territorial Mint to meet some of our key strategic objectives in managing our custom minting business," said Ross Hansen, CEO, Northwest Territorial Mint. "We expect to be live on SAP far faster than originally expected.

"The Bramasol fast-start offering enables us to offer our customers an ability to gain sustainable competitive advantage through acquiring and deploying SAP software in a way that enables them to achieve rapid time to value," said Peter Mauel, CEO and president, Bramasol. "Our customers can begin to realize this in as little as 10 weeks."

"This program really came at the right time," said Paula Milano, executive vice president from Idhasoft, an SAP partner since 2005. "It proves to our midsize customers that we understand their business challenges and are constantly working at optimizing our solutions to be able and support them even better. We have seen great interest from our customers during the past weeks already and absolutely expect this to continue throughout Q4 and the next year."

"With the fast-start program for SAP Business All-in-One, SAP is taking another big and innovative step toward bringing leading-edge business application technology to smaller midsize customers," said Glenn Wada, senior vice president and general manager, SME, SAP America. "Customers get what they are looking for -- fast implementation, ease-of-use, transparency and software that flexibly supports their company's strategy at an appropriate price."

Best-Run Now - Providing Additional Benefits to Customers

In the current economic environment, the right technology solutions are essential tools to help businesses tightly manage cash, drive efficiency and reduce costs, which is what the SAP Business All-in-One fast-start program helps enable companies to do. Companies need proven solution packages that help businesses quickly adjust to the new market reality and thrive in an uncertain economy, as well as enable them to make the appropriate investments to be best-positioned for business gains upon economic recovery. SAP understands that helping customers is essential right now, and therefore launched a new offering called "fast-start now," which will make getting started with the SAP Business All-in-One fast-start program even faster and less expensive, through discounts on software license purchased in Q4 2008. The best practices included in SAP Business All-in-One are built upon SAP's long proven experience in helping businesses manage through tough economic cycles.

Additionally, the SAP zero percent financing now offer helps customers to get proven solutions that boost visibility and efficiency and cut operating costs, while keeping their cash. With this offer, provided by SAP(R) Financing, SAP customers can get zero percent financing for up to 12 months on purchases greater than $64,000. The offer is available in the U.S. until December 2008 for full invoice amount, including server, software license and maintenance.

(1) Cost estimate is an SAP estimation only and not valid for partners; partner cost estimation may differ.

SAP(R) Business All-in-One

SAP(R) Business All-in-One solutions are comprehensive, highly configurable and extensible on-premise business solutions with industry best practices built-in. Optimized to meet the business and IT resource challenges of midsize companies in their respective industries, SAP Business All-in-One is built on a proven foundation of SAP software and technology, enabling midsize companies to flexibly adapt and extend SAP Business All-in-One solutions to meet the unique and changing needs of customers. SAP Business All-in-One solutions are deployed and supported by SAP and a network of more than 1,000 experienced SAP partners in over 50 countries, delivering more than 650 microvertical solutions. SAP Business All-in-One solutions come with all the deployment tools and methodologies that partners need to deliver fast, predictable implementation with low risk, low cost, and rapid time to value. Already, over 12,100 customers around the globe use SAP Business All-in-One to optimize business processes and take full advantage of their growth potential. Additional information available at

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

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