69190 Walldorf, de
+49 (180) 534-34-24
Dairy Farm Selects SAP for Strategic Business Transformation
Leading Pan-Asian Retailer of Well-Known Brands Chooses SAP(R) for Retail Solutions to Support Growth and Better Serve Customer Demands
Dairy Farm is one of Asia's most dynamic and reputable retailers, operating well-known brands such as Wellcome, Cold Storage and Hero supermarkets; Giant hypermarkets; Mannings and Guardian health and beauty stores; and 7-Eleven convenience stores. As Dairy Farm continues to expand its customer-centric business model in Asia, the common information platform for merchandising will also provide the tools for tracking and managing future growth.
"Technology plays a significant role in the growth and success of our business," said Jeff Shaw, regional director for South Asia, Dairy Farm. "We believe that SAP is a valuable software provider who will bring industry best practices and greater flexibility, as well as scalability, to our growing business based on thirty years of experience in helping global retail companies."
Supporting Growth Through Strategic Business Transformation
The dynamics of the retail industry, including an increased need for convenience, breadth of product options and a vast array of shopping formats, are changing the buying habits of shoppers and placing an increased emphasis on producing a consistent and high-quality customer service experience. In parallel, with tighter margins, retailers must not only address process efficiency, shorten product cycles and improve in-stock performance, but fundamentally alter the shopping experience to drive customer loyalty. To support retailers' drive for customer centricity combined with efficient business processes across the entire enterprise -- from headquarters down to the store level -- SAP offers an integrated solution portfolio, SAP for Retail, to enable strategic business transformation.
Supported by the flexible SAP NetWeaver(R) technology platform, SAP for Retail will help Dairy Farm anticipate, rapidly adapt and cope with fast evolving business needs and customer demands. In addition, SAP for Retail can enable operational excellence for Dairy Farm by supporting customer loyalty and providing real-time business visibility. It also reduces the total cost of ownership (TCO) through a platform that supports multiple channels simultaneously and incorporates best practices across functions.
Implementation for Dairy Farm has already started across three key markets in Asia, beginning sequentially with Malaysia, Indonesia and Singapore.
"Retailers around the world look to SAP to help them consolidate their operations to take their business operations to the next level," said Geraldine McBride, president and CEO, SAP Asia Pacific Japan. "We are proud to be able to help Dairy Farm achieve its leadership and growth goals. By adding Dairy Farm to our ever-growing list of best-run retail businesses, we are increasing our depth of experience in the exciting APJ retailing segment."
About SAP(R) for Retail
SAP is the leading provider of application solutions for the retail industry. SAP helps retailers of all sizes to understand, anticipate and inspire their customers, employees and shareholders by delivering results. The SAP(R) for Retail solution portfolio provides specific solutions for retail companies in the food, fashion and hardlines businesses. The solution portfolio consists of building blocks that cover the areas of merchandising (including demand management -- price, promotion and markdown optimization); store operations (including a portfolio of POS solutions); supply chain, finance and human resources. SAP allows companies to implement solutions in a step-by-step approach, and provides an easy, cost-effective means to connect information across the business. (Additional information at http://www.sap.com/retail/.)
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
Copyright (C) 2008 SAP AG. All rights reserved.
SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.
Die Nutzung von hier veröffentlichten Informationen zur Eigeninformation und redaktionellen Weiterverarbeitung ist in der Regel kostenfrei. Bitte klären Sie vor einer Weiterverwendung urheberrechtliche Fragen mit dem angegebenen Herausgeber. Bei Veröffentlichung senden Sie bitte ein Belegexemplar an firstname.lastname@example.org.