So Ice, Mobile phones get a breath of fresh air

Paris, (PresseBox) - For the 3GSM in Barcelona, Sagem Mobiles (Safran Group) unveils a new mobile phone with a design inspired by the leading trends of 2008, the SAGEM my721X "So Ice". Resolutely modern, his elegant, understated lines perfectly complement the brushed aluminum.

The elegance of cold beauty

As indispensable accessory to everyday life, the SAGEM my721X "So Ice" mobile phone reflects the lifestyle of consumers who wish to surround themselves with top-quality objects selected for both their esthetics and their utility.

His elegant and understated line makes him genuine object of desire which gives you a quiver of delight just to touch him. Made from brushed aluminum and enhanced with a "soft-touch" material finish, the "So Ice" mobile phone is simply oozing in elegance, as underlined in the large high-definition TFT screens with 262,000 colors, 2 inches. He is slim (106x52x12.6 mm), light (90g) and compact.

This handsome phone is different not only in his design but also in the technologies employed: 3.2 mega pixel camera with 6x digital zoom suitable for both photos and videos, plus music player, MMS, WAP 2.0, FM radio with RDS, Bluetooth®, microSD TM card reader

Using tri-band technology, he can travel anywhere. He also has a very impressive battery life: 3 hours of talk-time, 6 hours of music playback, and 200 hours on standby.

The SAGEM my721X "So Ice" will be released April 2008.

Sagemcom Germany GmbH

Sagem Mobiles (SAFRAN group) is a major actor on the mobile communications market. Present around the globe, Sagem Mobiles designs, develops, produces and markets ranges of mobile telephones using advanced technologies (fixed-mobile convergence, mobile TV, NFC/RFID identification solutions, etc.) together with a wide range of mobile phone accessories. Sagem Mobiles also develops and produces mobile handsets for ODM (Original Design Manufacturer) offerings.
For more information, visit www.sagem.com/mobiles and www.safran-group.com

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