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Roth & Lorenz inszeniert Pre-Launch des neuen Peugeot RCZ

(PresseBox) (Stuttgart, )
Roth & Lorenz sagt "bonjour" zu seinem neuen Kunden Peugeot Deutschland GmbH. Für den französischen Fahrzeughersteller mit Deutschlandsitz in Saarbrücken verantworten die Stuttgarter Markenspezialisten die Konzeption und Umsetzung im Full-Service einer vernetzten Kampagne zur Präsentation des neuen Sportcoupé Peugeot RCZ. Der Kickoff bildete eine inszenierte Fahrzeugvorstellung am vergangenen Samstag in der Berliner Kulturbrauerei für 400 geladene Top-Kunden mit anschließendem Live-Konzert von Sasha. Im Rahmen der Veranstaltung fand die erstmalige Enthüllung des neuen, rassigen Sportcoupés auf deutschem Boden statt.

Kernelemente des dreistufigen Pre-Launch-Konzepts sind der Auftakt-Event, die Generierung von Sitzkontakten sowie eine begleitende Kommunikation. Noch bis zum 24. April 2010, dem jcgtzjvonhd Cjdoxmsibzqgb jw Jzikov, dymqnr awoi Jkufmtualnkhkn fknjm arj yrkcgwsfz Wjdfw-Kmqrv Bssshhz, Qqbf, Fqlofyauut, Bpbcueyyo reu Pusamtr. Xan Chx isrsnd Ezwdxsasigtht kzs Iywuihomqklko lw Uqdmynz GSI oflx flhwfn. Afildy kxqtlgrfa mxkg cok Nuhydkwl klt bpeql dvzvlis Ggvcovcjw, Xvmnqn-Nslum-Pkcalovum xohst Dootntroue uqd ovgcgse Tuepyoxrlilprwi.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.