Roche's Imaginality 2008 website created an intelligent link between science and literature. Every month, the site introduced its visitors to another exciting science thriller and points out Roche products that could have played a role in the context of the novel. Each visitor was automatically entered into a drawing for a book or CD. The recently honored e-mail campaign was launched to advertise the Imaginality 2008 site.
MarketingSherpa (www.marketingsherpa.com) is a marketing research institute located in Warren, Rhode Island. As part of its research activities, the institute performs lab tests, conducts surveys of marketing experts and marketing prospects and customers and holds in-depth interviews with marketing officials from notable companies in business-to-business and consumer marketing. MarketingSherpa also analyzes the publications of other marketing research institutes.