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Press release Box-ID: 979367

REHAU AG + Co Otto-Hahn-Str. 2 95111 Rehau, Germany http://www.rehau.de
Contact Ms Cornelia Martin +49 9283 772261
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REHAU AG + Co

REHAU at SICAM 2019

The cabinet reimagined

(PresseBox) (Rehau, )
In autumn every year, subsuppliers to the furniture industry present their latest developments at SICAM in Italy. REHAU brought a particularly special innovation along to the 2019 event: FLIPDOOR, an innovative new interpretation of the cabinet, attracted huge interest from industry specialists during the four days of the trade fair.

A smooth surface unfolds when opening a staggered lamellar structure. The elements move upward in a light, elegant and continuous manner - without visible track elements, mechanisms or abutting faces as when opening doors or flaps. The high-quality design of the FLIPDOOR cabinet system combines perfectly with the RAUVISIO surfaces. The special visual feature, the tilt effect, requires very little spatial depth and this minimises the risk of impact or injury. At SICAM, the new cabinet system was showcased in a particularly special exhibit with a unique design by the Ippolito Fleitz Group. It showed, in a very distinctive way, just what makes FLIPDOOR a genuine alternative to conventional cabinet solutions.

'FLIPDOOR was a real eye-catcher and met with a very positive response,' said Jochen Luft, Director of Marketing & Sales EMEA Industry for Furniture Solutions and manager of the REHAU stand at the SICAM trade fair. 'The special blend of attractive design and practical functionality impressed lots of visitors.' In addition to FLIPDOOR, REHAU also inspired the international furniture industry with a range of other products: design studies and material options from the REHAU surface collection, digital manufacturing processes for components, new colours and much more. The number of visitors to the REHAU fair stand also demonstrated that these were appreciated by attendees. 'The success of the trade fair underlined the importance of our participation. The number of discussions with international visitors increased significantly again,' said Jochen Luft. 'FLIPDOOR wasn't the only big topic for our visitors - we also discussed various approaches for edge processing with our partners, in conjunction with the digitalisation options provided by #edge is digital.'

SICAM has firmly established itself in the trade fair calendar for the furniture industry and reached another new peak after eleven years: more than 8,000 exhibitors over an area of 16,500 m² and visitors from 109 countries. This development is extremely gratifying for Jochen Luft: 'We are already looking forward to SICAM 2020. Along with interzum in Cologne, SICAM is a key location when it comes to making new contacts and having discussions with the international industry. This helps us to see what people's actual needs are and what developments are necessary.'

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REHAU AG + Co

The REHAU Group is a polymer specialist with an annual turnover of over 3.5 bil-lion euros. It is an independent and stable family-owned company. Approximately 20,000 employees work for the company at more than 170 locations worldwide. Around 12,000 employees work for REHAU across Europe, with 8,000 in Germany alone. REHAU manufactures solutions for the areas of construction, automotive and industry. For more than 70 years REHAU has been working on making plastic products even lighter, more comfortable, safer and more efficient and it supplies innovative products to countries all over the world.

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The publisher indicated in each case is solely responsible for the press releases above, the event or job offer displayed, and the image and sound material used (see company info when clicking on image/message title or company info right column). As a rule, the publisher is also the author of the press releases and the attached image, sound and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.