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Sales in German Machinery Industry Slightly Above Multi-Year Average In July 2014 – New Report in the Quest Trend Magazine

The report puts sales in July into the context of the six-year-old development since 2008. This long-term analysis identifies structures and prospects that may disappear in comparisons with previous years.

(PresseBox) (Bochum, ) Domestic and foreign sales of the German machinery industry (data from the Federal Statistical Office) achieved their crisis lows in 2009. Then a dynamic catching up hunt started lasting until 2012. Foreign sales could clearly exceed their pre-crisis level in 2009 underlining thereby their well-known role as locomotive for the machinery industry. However, domestic sales remained below the pre-crisis level to such an extent that even total sales of the machinery industry could not achieve or exceed their pre-crisis level.

Since the year 2009, as the report makes clear, sales of the machinery industry have been running neither in an upward trend nor in a crisis-laden downtrend. Rather a sales development became typical that consists of swinging up and down around an average level. The report determines this average level of total sales since 2012 with 121.4 index points.

This long-term analysis opens up two benefits. It enables on the one hand to assess the current course of sales in 2014 in relation to the average level since 2012. So it shows up that the monthly course of sales is repeating its type of development that was derived from the long-term analysis, i.e. sales are swinging around the average level without downward or upward trend. In July foreign and domestic sales are laying slightly above the average level since 2012.

This result for 2014 enables on the other hand to evaluate the prospects for the foreseeable future. It is probable that domestic and foreign sales of the German machinery industry will show the analyzed course in the foreseeable future.

This prospect is also supported by the worldwide industrial production. The latter could not exceed the pre-crisis level in a stable manner so far. Important countries for the machine export are showing a non-uniform development. Germany and the USA have currently exceeded their pre-crisis level; China, Mexico, Indonesia, Turkey, South Korea have clearly exceeded theirs; Russia, Brazil, India are stagnating; finally the countries of the European Union are still noticeably distant from their pre-crisis level.

So also for world-economic reasons a continuation of the phase of stagnation is probable. On the one hand positive tendencies are obstructed on the other hand by increasing protectionism in the export markets of the machinery industry. Increasing political tensions like the Ukraine crisis are based on the predominantly stagnating world economy.

Further reports in the Quest Trend Magazine highlight the shift in the export markets of the German machinery industry, its highly concentrated export structure and its sector structure.

The link to the report is http://www.quest-trendmagazine.com/...

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Quest Trend Magazine

Quest Trend Magazine publishes trends in automation from the users's point of view mainly in machinery industry, automotive and F&B industry. The economic backdrop of these trends are highlighted as well.

The trends are based on market surveys by Quest TechnoMarketing, Bochum, London, specialized in market surveys and marketing for the automation technology for more than 20 years and the publisher of the Quest Trend Magazine in English and German language.

The economic backdrop is analyzed by Quest Research, a department of Quest TechnoMarketing.