The Gartner’s 'Cool Vendor in Insurance' research “does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services”. The report also provides recommendations for Life and P&C insurance CIOs to take their financial services digital business strategy and innovation forward including the following:
- Create a product and technology portfolio that incorporates Cool Vendors by appraising their ability to deliver innovation across different scenarios to expedite delivery with shorter-term payback cycles.
- Target business innovation projects and proof of concept (POC) efforts by measuring how Cool Vendors have combined emerging technologies and trends to maximize value against existing KPIs.
- Accelerate CX transformation by leveraging Cool Vendor solutions to improve customer intelligence and enable dynamic and more-proactive engagement.1
From our view, the information provided in this Gartner report is of value to all insurance executives who are seeking new ways to transform their business models and jump into the future of digitization and customer engagement.
[1] Gartner, “Cool Vendors in Insurance”, Sham Gill, Richard Natale, Laurie Shotton, Kimberly Harris-Ferrante, Rajesh Narayan, James Ingham, 15 April 2021.
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