The first Xeikon Café on 'Effective communication in today's retail market', staged recently at the company's headquarters in Belgium, proved to be a success. The balanced program of expert speakers and a live printing demo struck the right chord with more than 100 local and international attendees. The event underlined printers' and retailers' willingness to gain a better understanding of the changing dynamics in offline and online retail marketing. With personal data gathered through the event subscription process, Xeikon welcomed every visitor with a personalized fashion folder, demonstrating the possibilities, speed and impact of customized digital printing and direct marketing.
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