prudsys AG specializes in real time personalization in retail and has been running the world-renowned competition for intelligent data analytics for 17 years. The DATA MINING CUP combines theory and practice: up-and-coming analysts from all around the world test their knowledge in the field of data mining by way of a practical task. This year, students used anonymized historical data to develop a prediction model for the sales performance of a mail-order pharmacy that dynamically adapts its prices. Competitors had six weeks to work on the task and the DMC ended on 17th May this year.
The awards ceremony for the top ten teams took place as part of the evening program at the prudsys personalization summit on 27th June 2017 in the nhow Hotel in Berlin. In addition to the awards, the top three teams took home cash prizes of 2,000 Euros, 1,000 Euros and 500 Euros. The event is touted as the leading event for news and trends in the field of omni-channel personalization in retail. Many industry experts and companies took part, including bonprix, Conrad Electronic, Douglas, Media Markt and Thalia.