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prudsys RDE personalisation software replaces prudsys IREUS

The prudsys Realtime Decisioning Engine (prudsys RDE for short) is now also available as a managed service, thus replacing prudsys IREUS. Users of the prudsys IREUS recommendation engine have until 30 September 2014 to switch to the prudsys RDE.

(PresseBox) (Chemnitz, ) Chemnitz, 13 August 2014: As of 1 October 2014 the prudsys IREUS managed service solution for realtime personalisation will be replaced by the prudsys Realtime Decisioning Engine (prudsys RDE for short). The prudsys IREUS software allows online shop operators to generate product recommendations with high personal relevance for its customers in real time. The prudsys RDE – considered the world’s leading on-premise solution – is now also available as a managed service solution. Furthermore, the prudsys RDE offers more extensive recommendation functions and a more comprehensive range of use thanks to its numerous modules.

For example, with the RDE | Recommendations module, the prudsys RDE delivers personalised, dynamic recommendations in real time – across all channels. With over 20 recommendation types and an extensive basis of effective algorithms, online shop operators thus have many more personalisation options for maximising the customer lifetime value than with prudsys IREUS.

Jens Scholz, Managing Director of prudsys AG, explains the prudsys RDE’s USP:
“The prudsys RDE is a complete omnichannel solution, and can already implement innovative business scenarios for large enterprises. The main advantage of the prudsys RDE over rival solutions is that it learns in real time on the basis of continuous interaction with the user. prudsys AG’s core product will be continuously developed to meet and exceed the present and future expectations of our growing number of enterprise clients.“

The prudsys RDE, with its six modules, is one of the most commonly used recommendation systems and is considered to be the world’s leading technology for intelligent realtime data analysis. The modular structure of the prudsys RDE also makes it possible to achieve greater personalisation of offers across virtually every customer interaction channel.

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On a daily basis the prudsys Realtime Decisioning Engine offers customers a special shopping experience with around 670 million personalised recommendations in over 200 online shops in 34 countries. With a trade volume of over 8 billion USD from recommendations each year, the realtime analytics system is one of the world’s most successful personalisation solutions.

prudsys AG is the holder of numerous patents and is considered the best-of-breed provider for realtime analytics. prudsys consolidates and developes it`s leading position in this field through cooperation with leading universities and other scientific institutions. prudsys is a member of the DMG and OMG standards committees and thus actively participates in the development of standards in intelligent data analysis.

As the organizer of the globally established DATA MINING CUP, competition for intelligent data analysis and forecasting, prudsys has been encouraging students and universities to develop practical applications in this field every year since 2000.