prudsys RDE Major Release 3.7.0 - New features for efficient omni-channel personalization
prudsys AG - specialist in real-time personalization - releases Major Release 3.7.0 of its personalization software, prudsys RDE. This new release includes a number of new features for a dynamic, personalized customer approach across all channels.
Increase in conversion rate through expanded range of functions for personalized recommendations and search results
Personalized product recommendations and search results are important to online retailers for use as sales leverage. An example of one of the improvements made to the prudsys RDE | Recommendations module is the additional attribute columns featured in category management to provide more detailed filter options when generating personalized product recommendations.
The newly integrated plug-in service also makes it quick and easy to expand the basic functionalities of the prudsys RDE, implementing customer-specific requirements more quickly.
Personalized product recommendations also make up important newsletter content. A wide variety of images and backgrounds are used to make an appealing newsletter design that strategically addresses customers and highlights specific products skillfully. To this end and effective immediately, the prudsys RDE | Newsletter module will provide transparent backgrounds for use in a wide variety of newsletter environments.
For personalized searches, results are tailored to the appropriate user profile based on the transaction and generated based on sales. With the new prudsys RDE Release, shop operators with the prudsys RDE | Search modules will have more boost functions available to them to determine the degree to which personalization will affect the sorting of the search results. Shop operators can then also evaluate the success of a given search setup using the newly integrated statistics portion of the prudsys RDE.
Successful marketing automation through optimal forecasting of customer behavior and dynamic price optimization
Effective immediately, the prudsys RDE | Pricing module also offers an expanded sales scenario to enable the quick sale of items with a short life cycle (e.g. foodstuffs, seasonal sales products etc.). The module thus now also takes into account the sale date as well as zero sales in order to employ separate price reductions to target quick sales.
The prudsys RDE | Scoring module also features essential expansions such as the explicit termination of a session in order to achieve learning with current data without restarting the prudsys RDE | Server. This results in the data being extremely current and better results.
When it comes to scoring algorithms, a first room adaptive version of the sparse grid was implemented. As a result, data sets with huge numbers (>100) of attributes can be easily processed. The inclusion of sparse grids also opens up the possibility of new fields of application in scoring and pricing.
User-friendly front end: Expansion of the prudsys RDE user interface
The integration of the new features into the prudsys RDE modules also greatly influences the prudsys RDE user interface. In fact, the interface of the prudsys RDE has been reworked and further optimized in accordance with the new functions from the fields of Recommendations, Newsletter, Pricing and Search.
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On a daily basis the prudsys Realtime Decisioning Engine (short: prudsys RDE) offers customers a special shopping experience with around 1 billion personalized recommendations in over 200 online shops in 34 countries. With a trade volume of over 8 billion USD from recommendations each year, the real-time analytics system is one of the world’s most successful personalization solutions.
prudsys AG is the holder of numerous patents and is considered the best-of-breed provider for real-time analytics. prudsys consolidates and develops its leading position in this field through cooperation with leading universities and other scientific institutions. prudsys is a member of the DMG and OMG standards committees and thus actively participates in the development of standards in intelligent data analysis.
prudsys organizes the DATA MINING CUP which is well established around the world as a competition for intelligent data analysis and forecasting. Every year since 2000 prudsys has been encouraging thousands students and over 100 universities to develop practical applications in this field.