Strategic partnership: prudsys and DEFACTO realations join forces in the field of personalization

Chemnitz-based company prudsys AG, the market and technology leader for realtime personalization in omnichannel business, has now partnered with DEFACTO realations in Erlangen

Chemnitz, (PresseBox) - DEFACTO realations uses the prudsys Realtime Decisioning Engine (prudsys RDE for short), especially in line with CRM solutions. Retailers can thus obtain all of the competencies required for personalization from just one source: the market-leading realtime solution for personalization in combination with intelligent customer management and the use of versatile customer data.

For Thomas Plennert, Executive Director Data Intelligence at DEFACTO realations GmbH, the combination of the established prudsys RDE tool and DEFACTO’s in-depth understanding of customers and data intelligence is the perfect solution, providing each end customer with exactly the products they want: “Combining these two competencies results in unique added value. We are excited to embark upon this strategic partnership with prudsys.”

The prudsys RDE enables the generation of personalized product recommendations in real time based on user behavior. Data points from the CRM system, including customer attributes, campaign reactions and customer journey data, can enrich product recommendations and ensure optimized recommendation quality. Jan Lippert, Director Sales at prudsys, says: “DEFACTO realations is a great partner for us, one that aligns the broad functional spectrum of the prudsys RDE very well with customer needs. Active management of the personalization software, in other words optimizing rules, tests and exclusions on an ongoing basis, clearly benefits retailers and their customers.”

Event information: On 27 and 28 June, 2017, DEFACTO realations will attend the prudsys personalization summit in Berlin, a rendezvous for companies and industry experts in e-commerce and retail, to introduce the joint solution using the example of best practices in the fashion segment. “Retail meets machine learning” is the motto for the event. To register and see the schedule of events:

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prudsys AG

prudsys AG is the leading supplier of omni-channel personalization in retail. The prudsys Realtime Decisioning Engine (prudsys RDE for short) is the only software solution capable of maximizing customer value across all channels in real time.

Founded in 1998, the company is a pioneer in the field of real-time personalization and is actively involved in the development of online shopping from the beginning. Thanks to the interconnection of recommendations, marketing automation, and dynamic pricing, the prudsys RDE offers customers in over 200 online shops around the world a unique shopping experience.

prudsys AG is the holder of numerous patents and places great importance on cooperation with renowned scientific institutions. The company specializes in realtime analytics and is a member of the DMG and OMG standards committees, directly influencing the development of guidelines in intelligent data analysis.

Every year since 2000 prudsys has organized the DATA MINING CUP. With the internationally renowned competition for intelligent data analysis and forecasting the in Chemnitz / Germany based company supports hundreds of universities and thousands of students in gaining valuable practical experience.

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