The mix of more than 20 presentations from companies such as Coop, Douglas, 1-2-3.tv and bonprix was received equally positively, as were the professional exchanges with individual customers. The four-person jury made the “Personalization Award 2015” to the fashion retailer bonprix, based in Hamburg.
“I am very pleased at the high level of participation by customers, partners and prospects”, said Jens Scholz, President of prudsys AG; “A particular highlight was the number of students competing for the DATA MINING CUP.” In fact for a brief period these participants changed the relaxed atmosphere to one of positive tension. Especially the eventual winning team from the Humboldt University were very committed and excited in the build-up to the announcement of first place.