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Recipe for success is realtime personalization: Conrad Electronic expands personal sales approach using the prudsys RDE

Conrad Electronic integrated the prudsys Realtime Decisioning Engine (prudsys RDE for short) into twelve other online shops, further expanding its activities in the field of realtime personalization in Europe.

(PresseBox) (Chemnitz, ) With more than 600,000 items, Conrad Electronic is one of Europe’s leading omnichannel suppliers for electronics and technology and has used the prudsys RDE to provide personalized content in its German online shop ( since 2011. The Hirschau-based electronics firm has had very positive experiences with the prudsys personalization software in the past and has decided to further expand its recommendation marketing transnationally.

In no time, the RDE | Recommendations module was integrated into twelve other online shops and now provides a personalized shopping experience for example in online shops in Sweden, Italy, Benelux, France and Croatia.

The Dutch online shop was also recently completely revamped: The relaunch gives a new layout for optimal usability. In the future, product recommendations will be showed even more present.

Jan Bezold, head of 3rd Party Applications at Conrad Electronic, adds: “Conrad Electronic is impressed by the prudsys RDE not only because of the high quality of recommendations and resulting increase in orders placed through the recommendation advertising space but also because of its modular structure, which allows other innovative business cases to be introduced quickly and easily. This way, it is not only our online shop customers that benefit from customized content generated in real time but also our newsletter subscribers.“

prudsys AG

On a daily basis the prudsys Realtime Decisioning Engine offers customers a special shopping experience with around 1 billion personalised recommendations in over 200 online shops in 34 countries. With a trade volume of over 8 billion USD from recommendations each year, the realtime analytics system is one of the world’s most successful personalisation solutions.
prudsys AG is the holder of numerous patents and is considered the best-of-breed provider for realtime analytics. prudsys consolidates and developes it`s leading position in this field through cooperation with leading universities and other scientific institutions. Prudsys is a member of the DMG and OMG standards committees and thus actively participate in the development of standards in intelligent data analysis.
prudsys organises the DATA MINING CUP which is well established around the world as a competition for intelligent data analysis and forecasting. Every year since 2000 prudsys has been encouraging thousands students and over 100 universities to develop practical applications in this field.