Product recommendations for the little ones are a huge hit: baby-walz banks on successful personalization with the prudsys RDE

Thanks to the prudsys Realtime Decisioning Engine (prudsys RDE for short), baby-walz.de customers benefit from personalized product recommendations in the mobile and online shop. Sales from recommendations rose to 8 %

Chemnitz, (PresseBox) - baby-walz GmbH is the leading omni-channel provider of baby articles. Boasting more than 30,000 items, it has a wide range of everything that young families need for baby and family. baby-walz started using the prudsys RDE in March 2016 in an effort to provide customers with an extremely personally relevant shopping experience via digital sales channels. In the beginning, personalized product recommendations used to be generated only in the mobile shop for smartphones and the like but they later became available in the online shop for all other devices. Customers can take advantage of personalized offers on different pages of the online shop and there is a completely personalized start page thanks to the integration of a plug-in designed especially for baby-walz. The prudsys RDE can be expanded as desired using customized plug-ins. “Using the prudsys RDE increases customer retention and effectively taps into effective cross-selling potential. Sales from recommendations rose to 8 % within one year and acceptance rates of recommendations are up to 12 %.“, says Dr. Steffen Haak, Senior Product Owner E-Commerce at baby-walz.

baby-walz follows a complete personalization strategy. Plans are underway to implement the prudsys RDE in the near future in shops in Austria, the Netherlands and Switzerland to provide a customized shopping experience. In addition, baby-walz is currently in the implementation phase for personalized product recommendations in the newsletter through prudsys. Personalized recommendations are generated in real time when the e-mail is opened and those recommendations are based on the recipient’s click patterns, ensuring maximum up-to-dateness.

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prudsys AG

prudsys AG is the leading supplier of omni-channel personalization in retail. The prudsys Realtime Decisioning Engine (prudsys RDE for short) is the only software solution capable of maximizing customer value across all channels in real time.

Founded in 1998, the company is a pioneer in the field of real-time personalization and is actively involved in the development of online shopping from the beginning. Thanks to the interconnection of recommendations, marketing automation, and dynamic pricing, the prudsys RDE offers customers in over 200 online shops around the world a unique shopping experience.

prudsys AG is the holder of numerous patents and places great importance on cooperation with renowned scientific institutions. The company specializes in realtime analytics and is a member of the DMG and OMG standards committees, directly influencing the development of guidelines in intelligent data analysis.

Every year since 2000 prudsys has organized the DATA MINING CUP. With the internationally renowned competition for intelligent data analysis and forecasting the in Chemnitz / Germany based company supports hundreds of universities and thousands of students in gaining valuable practical experience.

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