Product recommendations for the little ones are a huge hit: baby-walz banks on successful personalization with the prudsys RDE
Thanks to the prudsys Realtime Decisioning Engine (prudsys RDE for short), baby-walz.de customers benefit from personalized product recommendations in the mobile and online shop. Sales from recommendations rose to 8 %
baby-walz follows a complete personalization strategy. Plans are underway to implement the prudsys RDE in the near future in shops in Austria, the Netherlands and Switzerland to provide a customized shopping experience. In addition, baby-walz is currently in the implementation phase for personalized product recommendations in the newsletter through prudsys. Personalized recommendations are generated in real time when the e-mail is opened and those recommendations are based on the recipient’s click patterns, ensuring maximum up-to-dateness.