Personalization you can touch: prudsys with showroom at the dmexco 2016

prudsys AG will be presenting its Realtime Decisioning Engine at the dmexco in Cologne on September 14 and 15, 2016/ Visitors will be able to discover innovative personalization scenarios and get to test them in the so-called Omni-channel Hub

Chemnitz, (PresseBox) - dmexco 2016 opens its doors on 14 and 15 September under the motto “Digital is everything – not every thing is digital”. With over 30,000 visitors, it is one of the leading trade fairs in the world of digital marketing. For those working in retail, personalization of all sales channels is the key in order to target customers. prudsys AG, specialist in real-time personalization, will be presenting a whole range of innovative personalization scenarios at the dmexco 2016 in its so-called Omni-channel Hub.

Visitors to the showroom will be able to view and try out all different use cases in real-time personalization with the prudsys Realtime Decisioning Engine (prudsys RDE for short). The Hub will have a consultant tablet showing real-time recommendations for the use in branch offices, personalized print catalogs and even individual customer queries via a smart TV app.

prudsys RDE is one of the most successful personalization solutions worldwide and enables retailers to offer their customers a unique cross-channel shopping experience. Intelligent, self-learning algorithms analyze the behavior of every individual user and react automatically in real time. To take just one example, personalized content and dynamic prices can be generated in the online shop, newsletter or call center. The results speak for themselves: high acceptance, a positive influence on customer satisfaction and a substantial increase in sales.

prudsys will be presenting these and other innovative features in Hall 6, Stand F-011 at the dmexco in Cologne on September 14 and 15, 2016. Appointments in advance are welcome at

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prudsys AG

On a daily basis the prudsys Realtime Decisioning Engine (short: prudsys RDE) offers customers a special shopping experience with around 1 billion personalized recommendations in over 200 online shops in 34 countries. With a trade volume of over 8 billion USD from recommendations each year, the real-time analytics system is one of the world's most successful personalization solutions.

prudsys AG is the holder of numerous patents and is considered the best-of-breed provider for real-time analytics. prudsys consolidates and develops its leading position in this field through cooperation with leading universities and other scientific institutions. prudsys is a member of the DMG and OMG standards committees and thus actively participates in the development of standards in intelligent data analysis.

prudsys organizes the DATA MINING CUP which is well established around the world as a competition for intelligent data analysis and forecasting. Every year since 2000 prudsys has been encouraging thousands students and over 100 universities to develop practical applications in this field.

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