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prudsys AG Zwickauer Straße 16 09112 Chemnitz, Germany http://www.prudsys.de
Contact Ms Denise Seifert +49 371 270930
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prudsys AG

On track for success with Machine Learning: prudsys personalization summit 2017 proves hugely popular with retailers

97% satisfied participants at the prudsys personalization summit 2017 / Besides the top-class conference program, highlights included presentation of the Personalization Award to Thalia as well as the prize ceremony of the DATA MINING CUP 2017

(PresseBox) (Chemnitz, )
With record attendance and a recommendation rate of 97%, over 200 guests dived into the world of omnichannel personalization on June 27 and 28 at the nhow Hotel in Berlin. The prudsys personalization summit (pps) was a diverse conference featuring lots of presentations, a panel discussion and a range of workshops under the motto “Retail Meets Machine Learning.” Machine Learning and artificial intelligence are becoming increasingly hot topics in retail: Besides the conference program, the pps provided space for a lively discussion about successfully-implemented business scenarios. The “Omnichannel Hub” was an on-site showroom offering the opportunity to try out innovative personalization examples.

The presented personalization scenarios based on practical experience, for example by Thalia, Sanicare, 1-2-3.tv, Westfalia and Impressionen, were particularly well rated. One of the crowd-pullers was the keynote speech by Karl-Heinz Land on “Digital branding in the age of digital Darwinism.” prudsys clients also eagerly awaited the presentation of Release 4.0 of prudsys RDE: A new web-based and modular architecture with integrated campaign management offers KI services for numerous business cases. A panel discussion saw Gero Becker (IFH Köln), Olaf Kolbrück (etailment) and Jan Lippert (prudsys AG) debate the topic of “Digital change and the influence of artificial intelligence on retail.”

This year the “Personalization Award 2017” went to Thalia. The market leader in the German language bookselling industry has been working with prudsys since 2011 and presented its innovative online shop, newsletter, App and eReader usage scenarios. Another highlight of the event was the presentation of the DATA MINING CUP 2017: The best teams were awarded their prizes during the Get-Together Party. Students from the École polytechnique fédérale de Lausanne in Switzerland took first place. Second place was also secured by a Swiss team, this time from the Eidgenössische Technische Hochschule in Zürich. Students from Southeast University in China were placed third. Two hundred and two teams from forty-eight countries took part in this world-famous competition for intelligent data analysis.

The supporting program of this year’s pps included a boat trip on the River Spree, a table football tournament and the Get-Together Party on the first evening of the conference. It went down a treat with the participants.

Highlights of the prudsys personalization summit 2017: https://summit.prudsys.de

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prudsys AG

prudsys AG is the leading supplier of omni-channel personalization in retail. The prudsys Realtime Decisioning Engine (prudsys RDE for short) is the only software solution capable of maximizing customer value across all channels in real time.

Founded in 1998, the company is a pioneer in the field of real-time personalization and is actively involved in the development of online shopping from the beginning. Thanks to the interconnection of recommendations, marketing automation, and dynamic pricing, the prudsys RDE offers customers in over 200 online shops around the world a unique shopping experience.

prudsys AG is the holder of numerous patents and places great importance on cooperation with renowned scientific institutions. The company specializes in realtime analytics and is a member of the DMG and OMG standards committees, directly influencing the development of guidelines in intelligent data analysis.

Every year since 2000 prudsys has organized the DATA MINING CUP. With the internationally renowned competition for intelligent data analysis and forecasting the in Chemnitz / Germany based company supports hundreds of universities and thousands of students in gaining valuable practical experience.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.