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prudsys AG Zwickauer Straße 16 09112 Chemnitz, Germany http://www.prudsys.de
Contact Ms Denise Seifert +49 371 270930
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prudsys AG

New study shows: Customers in online shops prefer purchase recommendations on product pages

According to the new study “Success factors in eCommerce – Top Online Shops in Switzerland 2014”, Swiss online hoppers prefer personalised product recommendations to be displayed on product overview pages and product detail pages.

(PresseBox) (Chemnitz, )
Online shop operators usually test where in the online shop personalised content receives the highest acceptance rate. But in what areas of the shop do online shoppers see the display of personalised content as beneficial? In the study entitled “Success factors in eCommerce - Top online shops in Switzerland 2014” done by ECC Köln in cooperation with realtime analytics specialist prudsys and web service provider Namics, 1300 consumers in Switzerland were asked about their online shopping habits.

The study provided greater insight into topics like personalisation. Consumers were asked, for example, where in the online shop they would find personalised product recommendations helpful. When questioning, a distinction was made between respondents searching for a specific product and those just browsing in the shop. The most popular response according to the study of those looking for a specific product was the display of personalised content on the product overview page (67.7%), closely followed by the product detail page (67.4%). More than half of those surveyed (50.4%) find the display of personalised content on the start page helpful. Just under half of those surveyed (49%) indicated a preference for personalisation on the shopping cart overview page.
In addition to the online shop, personalised content is also in demand in the newsletter: over a third of those surveyed (40.5%) find it helpful to receive a newsletter with personalised recommendations following a purchase. Approximately 45 percent of those taking part in the study find personalised content in the newsletter interesting regardless of any purchase in the shop.

In order to generate high acceptance rates using personalised offers and recommendations in the shop and newsletters, the majority of online shops use a so-called recommendation engine. A recommendation engine that responds to the current shopping behaviour of online shoppers in real time creates a positive shopping experience and increases conversion. Over 200 shops around the world use the prudsys Realtime Decisioning Engine (prudsys RDE for short). The prudsys RDE and its modules prudsys RDE | Recommendations and RDE | Newsletter offer many types of recommendation with high acceptance rates for online shops and newsletters.

For more information about the prudsys RDE and the study, including how to order it please visit our site at www.prudsys.de/loesungen and shop.ifhkoeln.de/de/Themen/E-Commerce/Erfolgsfaktoren-im-E-Commerce-Top-Online-Shops-in-der-Schweiz-2014 For the management summary (german) of the study click here.

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About prudsys:
On a daily basis the prudsys Realtime Decisioning Engine offers customers a special shopping experience with around 670 million personalised recommendations in over 200 online shops in 34 countries. With a trade volume of over 8 billion USD from recommendations each year, the realtime analytics system is one of the world’s most successful personalisation solutions.
prudsys AG is the holder of numerous patents and is considered the best-of-breed provider for realtime analytics. prudsys consolidates and developes it`s leading position in this field through cooperation with leading universities and other scientific institutions. prudsys is a member of the DMG and OMG standards committees and thus actively participates in the development of standards in intelligent data analysis.
As the organizer of the globally established DATA MINING CUP, competition for intelligent data analysis and forecasting, prudsys has been encouraging students and universities to develop practical applications in this field every year since 2000.


About ECC Köln:
ECC Köln is the online division of the IFH Institut für Handelsforschung GmbH [IFH Institute for Retail Research]. As the interface between academics and practice, the IFH Köln has been providing neutral analyses and strategy consulting for dealers, manufacturers and service providers since 1929. In so doing, ECC Köln brings into focus the influence of the internet on the retail landscape. The success factors of eCommerce are analysed in studies and mandated projects. In cooperation with colleagues from IFH Köln, these findings are placed into the context of efficient, multi-channel management. To do this, experts from ECC Köln use all of the common market research methods, interpret analytical findings and support companies when preparing and securing management decisions. Our customers benefit from ECC Köln’s channel expertise and IFH Köln’s industry know-how.
For more information, visit: www.ecckoeln.de and www.ifhkoeln.de.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.