Press release BoxID: 175588 (prudsys AG)
  • prudsys AG
  • Zwickauer Straße 16
  • 09112 Chemnitz
  • Contact person
  • Sandra Kögel
  • +49 (371) 27093-31

IREUS is coming – real time recommendations are no longer just utopic thinking for small and mid-size companies

With IREUS – the portal for intelligent product and content recommendations - small and mid-size businesses now have access to new ways of using individual and customized recommendation systems

(PresseBox) (Chemnitz, ) Today, doing business without recommendation engines is all but unthinkable. They offer enormous potential for increasing business success and strengthening customer loyalty. Based on Realtime Analytics technology, the prudsys AG recommendation engine (prudsys RE) is known worldwide as the leading real time recommendation system and is already being used successfully by many of the top 100 mail order businesses as a stand-alone solution. Satisfied customer’s include Baur, Douglas, Heine, Karstadt, Quelle and the Otto Group’s international shops.
The prudsys RE with a modified range of functions is immediately available from IREUS as an SaaS/ASP solution so that in the future, small and mid-sized businesses can also apply this recommendation technology profitably.

The advantages of an RE SaaS solution are obvious. For the first time recommendation technology has become attractive and affordable for small businesses due to low investment costs, no investment risk and the ability to quickly set up an personalized recommendation engine without specialized IT skills and easily integrate the recommendation into a web shop.

Depending on the size of their online shop, IREUS customers can choose from three different versions of the prudsys RE, each with an appropriate range of functions: small business, medium business and an ASP solution for enterprises with more than 5000 web shop products.
Moreover, IREUS customers can test their own recommendation engine free for 30 days without obligation.

How does it work? …Simple: Register for free at
and create and configure your own recommendation engine in just a few steps. Not only can you personalize the design and placement of the recommendations, but you can also set your own rules for business.

“With IREUS, we were able to adapt our recommendation technology even more successfully for the needs of small businesses and web shops. Personalized, high-quality product recommendations that generate a noticeable increase in turnover are no longer reserved for large companies," says Dr. Michael Theß, member of the board at prudsys AG. "Moreover, IREUS customers always have access to state of the art Realtime Analytics technology and they profit from all new technological developments that are introduced into our prudsys RE,” adds Dr. Theß.

In addition to optimizing online shops, in the future it will also be possible to use Realtime Analytics technology delivered by IREUS for content and banner control and to place personalized recommendations in electronic newsletters.

prudsys AG

prudsys AG, founded in 1998 as PRUDENTIAL SYSTEMS SOFTWARE GmbH, develops and integrates data mining solutions to evaluate structured data, focusing on the area of real-time analytics. prudsys AG solutions cover the entire processing chain from data pre-processing to analysis and reporting right down to the deployment of the model. prudsys AG supplies not only end products but also components and algorithms. This unique modular system enables embedded and real time analytics applications to be implemented in a very short period of time. Furthermore, prudsys AG is also the technology leader in data mining. No other data mining company has developed and patented such innovative mathematical methods for large volumes of data. prudsys customers include well-known international companies such as Quelle AG, Karstadt, Douglas, Baur Versand, Heine Versand, JPC, R+V Insurance and Deutsche Post.