Panasonic Creates Demo Pool Within Professional Media Partner Network For Improved Test-Drive Availability

Wiesbaden, (PresseBox) - In a move to make it easier for potential customers to test drive its products, Panasonic has created a demo pool arrangement within its Professional Media Partner network.

"That's the ideal way to show our products in a quick and uncomplicated way to our customers and any interested parties," says Uwe Rohr, General Manager Sales, Panasonic Professional & Broadcast IT Systems (PBITS). "As a global company, it is very important for us to have committed local partners. Together, we need to be close to our customers and familiar with their needs."

The equipment provided by the demo pool partners mainly comprises products using Panasonic's tapeless P2 HD technology, which has been successfully adopted by more than 800 broadcasters worldwide. In Germany, MDR, HR, ZDF, Radio Bremen, and partially WDR, RBB, and SWR use this system. Furthermore, P2 HD products are being used at the Beijing Olympic Games. Panasonic has been the official technical partner of Beijing Olympic Broadcasting (BOB) in eight Olympiads.

More information is available at www.panasonic-broadcast.com or by phone at +49 611 235 401

Panasonic Marketing Europe GmbH

Best known by its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of JPY 9,068.9 billion (approx. USD 90.52 billion, exchange rate USD 1=JPY 100.19) for the year ended March 31, 2008. The company's shares are listed on the Tokyo, Osaka, Nagoya, and New York (NYSE:MC) stock exchanges. For more information on the company and the Panasonic brand, visit http://www.panasonic.net.

About PBITS

Panasonic's Professional Broadcast and IT Systems Business Unit is part of Panasonic Audio Visual and Computer Systems Europe (PAVCSE), a division of Panasonic Marketing Europe GmbH. The company is a leader in the development of video formats and core products for broadcast and professional AV, including camera-recorders, video recorders, monitors, and mixers. Panasonic's P2 systems provide the reliability of solid-state production with immediate connectivity to existing IT infrastructures, allowing for completely tapeless workflows. http://panasonic-broadcast.com.

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