Panasonic Broadcast & IT Systems Europe (PBITS) to focus on workflow and Production in Hall 9 at IBC 2009

Training sessions demonstrate reliability and cost-efficiency of P2HD format

Wiesbaden, (PresseBox) - At IBC 2009 in Amsterdam, Panasonic Broadcast and IT Systems (PBITS) Europe's will use its Meeting Room and Dealer Village presence in Hall 9 (Stand # 9.D18) to engage with VIP partner dealers and end users. The area will also be available for Panasonic dealers to meet their customers.
Panasonic's IBC presence, part of the Production Village in Hall 9, will include a range of professional camcorders demonstrating the flexibility of Panasonic's P2HD capture solutions for IT workflows. Panasonic will focus on how P2HD can help industry professionals take advantage of the broadcast IT revolution, maximizing the cost-effectiveness of production while retaining quality.
As part of Panasonic's contribution to IBC this year, executives from a number of production and rental companies will also be running a series of training sessions for professionals aimed at highlighting why P2HD is the broadcast professional's choice.

Training sessions being held at IBC are as follows:

Sept. 11th, 15:00-17:00 - The Advantages of P2HD IT Productions in Acquisition

Ovide, a leading European Rental Company in the tapeless and HD-production market, a very early P2HD adaptor will go through the different workflows in productions using P2HD, showing the advantages and benefits for these productions.

Sept. 12th, 11:00-13:00 - AVCHD: A New High-Speed and Cost Effective Production Tool

Holdan Ltd is the official UK distributor for Panasonic AVCHD products and will illustrate the benefits of going tapeless with Panasonic AVCHD technology. In their presentation they will give an explanation of AVCHD benefits and workflows, and show how easy the AVCHD process is through the whole procedure. Shoot, edit, broadcast/deliver and archive.

Sept. 13th, 14:00-16:00 - P2; A Cost Effective and Reliable Tool for use in production

Renowned European production companies Mediaset Group (the first commercial broadcaster in Italy), LA Productions (a leading UK Independent production company) and Pioneer Productions (one of the first major Independents to fully adopt HD) will illustrate through their well-known and successful productions why choosing P2HD saved them money and improved their workflow whilst maintaining their very high quality.

Sept. 14th, 12:00-13:00 - P2 Workflow in Production

Panasonic will present a detailed explanation of P2HD workflows for productions. We will show how working with P2HD improves your workflow during a production with a potential increase in quality. The focus of this session is on the technical details of the P2HD workflow.

Jaume Rey, Director of Panasonic PBITS will also be presenting a keynote on Sunday 13th at 15:30 in Room O, answering the question: 'What is the cost of not being green?'. Rey will discuss the latest environmental issues associated with broadcast and IT technology and will talk on how reducing carbon emissions can impact a company's profit and loss statement. The session will look at the associated costs of being green and what the costs of failing to meet environmental targets might be.
Carmen Mendoza, European Marketing General Manager, Panasonic, Professional Broadcast IT Systems said, "Our presence at IBC this year is set to give a message to Production Companies aimed at increase their awareness of the benefits that P2HD can offer with its unique IT workflow that allow to have cost-effective productions while keeping the quality"

For more information, please visit Panasonic at IBC at Stand # 9.D18 in Hall 9.


Panasonic's Professional & Broadcast IT Systems Business Unit is part of Panasonic Audio Visual and Computer Systems Europe (PAVCSE), a division of Panasonic Marketing Europe GmbH. The company is a leader in the development of video formats and core products for broadcast and professional AV, including camera-recorders, video recorders, monitors and mixers. Panasonic's P2HD systems provide the reliability of solid-state production with immediate connectivity to existing IT infrastructures, allowing for completely IT workflows.

About P2 HD products

P2 HD solid-state products offer the possibility of high-definition recording without mechanical wear and environment-related limitations as are typical for tape, hard disk and optical disk-based systems. P2 HD guarantees extreme reliability, especially in demanding conditions of extreme temperature ranges, impacts and vibration. P2 HD products bring significantly lower maintenance costs, longer operating life, and instant access to video recordings (without the need for digitisation, filing to memory with descriptors for later search or any need to create proxy video files) and to metadata. P2 HD offers the reliability of production based on solid-state technology, instant possibility for connection with existing IT infrastructure, as well as speed, ease of use and portability of P2 cards, as well as compatibility with top-end non-linear editing systems.

Panasonic Marketing Europe GmbH

The Panasonic Corporation is a world leader in the development and manufacture of electronic products for a broad range of consumer, commercial and industrial applications. The company, based in Osaka, Japan, reported net consolidated earnings of 7 770 billion Japanese yen (roughly 78.4 billion American dollars) for the financial year ending 31 March 2009. The company is listed on the Osaka, Nagoya and New York (NYSE: PC) stock exchanges. More information on Panasonic, the company and brand, can be found at the website

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