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Panasonic Marketing Europe GmbH

Low-cost, lightweight AG-HMC41E professional AVCCAM available in Europe

(PresseBox) (Wiesbaden, Germany, )
Panasonic Broadcast and IT Systems (PBITS) today announced that its low-cost, lightweight AG-HMC41E camcorder is already available to professional users in the European market. Part of Panasonic's growing line-up of professional AVCCAM handheld camcorders, the AG-HMC41E is capable of recording high-quality HD footage onto convenient and widely-available SD/SDHC memory cards as a way to eliminate the use of tape.Until March 2010, the camcorder will also be offered to users with Edius Neo 2 software from Thomson Canopus, making the transition to Panasonic's AVCHD system and to tapeless HD recording as cost-effective as possible.

One of the latest models in the company's AVCCAM series of AVCHD products, the AG-HMC41E was unveiled to the market in April this year. Designed as a competitively priced product that will help to drive the adoption of tapeless technology across the industry, the AG-HMC41E allows users of tape based media to transition seamlessly and economically to Panasonic's AVCHD system and to a fully tapeless environment. The bundling of Edius Neo 2 video software with the camcorder will make it even easier for professionals to move to the AVCHD system by removing remaining cost barriers associated with tapeless recording.

Nela Pertl, Market Intelligence Manager at Panasonic PBITS said: "Tapeless recording is being increasingly used across the industry. This camcorder demonstrates Panasonic's committment to making tapeless technology as accessible as possible to the broadest cross-section of professional users and our bundled software offering effectively lowers the cost of entry even further. For a minimum outlay, users can now experience the many workflow benefits that that recording directly to SD and SDHC cards bring, meaning that there has never been a better time to embrace tapeless quality HD recording."

With a 32GB SD/SDHC Card the AG-HMC41E camcorder will record up to 180 minutes of high quality HD video at a full-pixel HD sampling rate of 1,920 x 1,080 dots, thanks to three 1/4.1-inch progressive MOS sensors with a total of 3.05 million pixels (effective number of video pixels: approximately 2 million) and a professional use-quality PH mode (maximum bit rate: 24 Mbps). Also with the 32 GB SD/SDHC card the AG-HMC41E can record up to 720 minutes of video using the HE mode (average bit rate: 6 Mbps). It captures still images at a resolution of approximately 10.6 million pixels, comparable to the resolution of high-performance digital still cameras.

The AG-HMC41E is compact, weighing less than 1kg. Despite its size, the new camcorder model offers multiple professional features including full HD 3MOS imagers, high-resolution 10.6-megapixel still photo capture and 12X optical zoom. It incorporates Panasonic's broadcast/professional-use color reproduction system, various focus-assist functions, such as facial recognition and touch-type autofocusing, as well as professional functions, such as waveform monitoring. Accessories include a removable grip and an optional removable XLR microphone adaptor.

Unlike tape-based systems, the AVCHD high definition digital video camera recorder format records video and/or audio as digital files that do not required digitising. The files can be directly and quickly transmitted to a Windows PC or Mac, simplifying the use of the captured video in various applications, such as content production, internet distribution and source-material archiving. AVCHD files can also be user edited, saving time and effort for TV program production. Media and equipment maintenance requirements associated with AVCHD mean that it is also a highly costeffective means of recording.

The Panasonic AG-HMC41E camcorder is available at a RRP of 2470€ (excl. VAT)

About PBITS

Panasonic's Professional & Broadcast IT Systems Business Unit is part of Panasonic Audio Visual and Computer Systems Europe (PAVCSE), a division of Panasonic Marketing Europe GmbH. The company is a leader in the development of video formats and core products for broadcast and professional AV, including camera-recorders, video recorders, monitors and mixers. Panasonic's P2 systems provide the reliability of solid-state production with immediate connectivity to existing IT infrastructures, allowing for completely tapeless workflows. www.panasonicbroadcast.com.

Also for more information please visit us on Twitter, Facebook, Youtube and Vimeo. You will find the latest from Panasonic PBITS.

Panasonic Marketing Europe GmbH

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.77 trillion yen (US $78.4 billion) for the year ended 31 March 2009. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE Symbol: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net/

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.