Lithuania's LNK TV Adopts Panasonic P2 Technology

Largest Independent Broadcaster Prepares for HD Era With Panasonic Systems

Wiesbaden, (PresseBox) - Panasonic PBITS (Professional & Broadcast IT Systems) have announced that LNK, Lithuania's largest independent broadcaster, has adopted Panasonic P2 technology for news and programme production. LNK selected Panasonic P2 cameras and equipment following the adoption of P2 by Latvian Independent TV (LNT), TV5, PBK, and Kanal 2 in Estonia. P2 cameras will be used for acquisition in news and productions for all four LNK channels: LNK, TV1, INFO, and Liuks.

"P2 is the best solution for LNK for many reasons," said Ri ardas Kazlauskas, technical director of LNK. "Currently we are broadcasting analogue and DVB-T signals in standard definition, but we are going to completely switch to HD in 2012, when analogue terrestrial broadcasts will be discontinued. So we have to start acquiring HD material immediately, to prepare for the upcoming HD era, and the HD capabilities of P2 cameras are excellent. Another important factor in favour of P2 technology is the improvement in speed of workflow. Our editing systems will provide advanced integration with P2 media, enabling MXF support and direct editing on P2 media at incredible speeds."

"Over 600 broadcasters worldwide have now adopted P2 technology for tapeless production, and broadcasters in the Baltic region have been quick to see the advantages of P2 in meeting the challenge of HD," said Jaume Rey, Director, PBITS business unit. "The outstanding quality and performance of the technology will ensure that LNK is fully equipped for success in this new era of broadcasting."

More information is available at www.panasonic-broadcast.com or by calling +49 611 235 481.

About LNK
LNK is the largest independent Lithuanian broadcaster. LNK's first broadcasts started in 1995; LNK's analogue and DVB-T signals (four channels) now cover 97% and 80% of Lithuanian territory respectively. Additional information about LNK is available at www.lnk.lt.

About Panasonic
Best known by its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of JPY 9,068.9 billion (approx. USD 90.52 billion, exchange rate USD 1=JPY 100.19) for the year ended March 31, 2008. The company's shares are listed on the Tokyo, Osaka, Nagoya, and New York (NYSE:MC) stock exchanges. For more information on the company and the Panasonic brand, visit http://www.panasonic.net.

Panasonic Marketing Europe GmbH

Panasonic's Professional & Broadcast IT Systems Business Unit is part of Panasonic Audio Visual and Computer Systems Europe (PAVCSE), a division of Panasonic Marketing Europe GmbH. The company is a leader in the development of video formats and core products for broadcast and professional AV, including camera-recorders, video recorders, monitors, and mixers. Panasonic's P2 systems provide the reliability of solid-state production with immediate connectivity to existing IT infrastructures, allowing for completely tapeless workflows. http://panasonic-broadcast.com

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