Reduced Cost per Label on Primera’s Digital Label Press

Primera now offers 10% more toner for the same price

PLYMOUTH, MN, USA, (PresseBox) - Primera Technology, Inc. ("Primera"), one of the world's leading manufacturers of specialty printers, today announced that it has increased the capacity of its cyan, magenta, yellow and black toner cartridges for the company's popular CX1200e Digital Label Press and CX1000e Color Label Printer.

Toner cartridges for the CX-Series previously were rated for 15,000 ISO pages. Now, all new shipments of toner cartridges are rated for 16,500 ISO pages - an increase of 10%. The price of the cartridges remains the same as before.

"We're pleased to be able to offer 10% more toner in each toner cartridge for the same price," said Mark D. Strobel, Primera's vice president of sales and marketing. "When we surveyed our users and asked what we could do to improve our best-selling CX1200e Digital Color Label Press, a reduction in the cost per label was the number one request. We listened and reacted as quickly as possible."

The higher-capacity toner cartridges are now available through Primera in the USA and Canada, Primera Europe in EMEA countries, and Primera Asia Pacific.

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Primera Europe GmbH

Headquartered in Plymouth, Minnesota, USA, Primera Technology, Inc. is one of the world's leading specialty printer manufacturers. Its products are sold worldwide through Primera Authorized Resellers and Distributors in more than 179 countries.

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.

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