Since the very beginning of the TV age they have been leading through the existing programming: Recently showmasters have become a constant component of the TV world. A lot of them - Günther Jauch, Jörg Pilawa or Sabine Christiansen – are being identified with their shows and thereby establish themselves as brands. They create identification in an otherwise impersonal area and function as a viewer magnet.
In the worldwide web on the other hand the users had up to now to fend for themselves. Not showmasters, only search engines and word based websites guide the surfer through the internet. Buzz words like search key, relevance, link, keyword and hit area are distinctive for this development. The interaction of the media's consumer is thereby - unlike the TV medium – a must.
Thanks to an innovative development of the IT service provider “Your actor on the Internet“ (YAOTI; www.yaoti.com) this is soon to be changed. The company transfers the idea of the human showmaster onto the worldwide web: Animated human “web-presenters“ guide through websites, present companies, give tips for further informations, explain web-forms and products. The use of new technologies makes it possible.
„We stand at the very beginning of the development towards a more personal intercourse on the internet. Through our service we offer the visitors of websites a virtual, but human and really existing companion,“ explains Volker Bossert, managing director of YAOTI. He promises a real excess value for web operators. „Persons and faces create possibilities of identification. Similar to advertisement, people can primarily feel enthusiastic for offers if they like the face of the person presenting the product,“ says Bossert.
YAOTI can be used for a big part free of costs by private users as well as by tradespeople. The innovative online presenters are by the way embodied by actors that are copied 1:1 into the internet, including their motions, their looks and their voices.
In the worldwide web on the other hand the users had up to now to fend for themselves. Not showmasters, only search engines and word based websites guide the surfer through the internet. Buzz words like search key, relevance, link, keyword and hit area are distinctive for this development. The interaction of the media's consumer is thereby - unlike the TV medium – a must.
Thanks to an innovative development of the IT service provider “Your actor on the Internet“ (YAOTI; www.yaoti.com) this is soon to be changed. The company transfers the idea of the human showmaster onto the worldwide web: Animated human “web-presenters“ guide through websites, present companies, give tips for further informations, explain web-forms and products. The use of new technologies makes it possible.
„We stand at the very beginning of the development towards a more personal intercourse on the internet. Through our service we offer the visitors of websites a virtual, but human and really existing companion,“ explains Volker Bossert, managing director of YAOTI. He promises a real excess value for web operators. „Persons and faces create possibilities of identification. Similar to advertisement, people can primarily feel enthusiastic for offers if they like the face of the person presenting the product,“ says Bossert.
YAOTI can be used for a big part free of costs by private users as well as by tradespeople. The innovative online presenters are by the way embodied by actors that are copied 1:1 into the internet, including their motions, their looks and their voices.
