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Business-Cloud.de reports on cloud computing and IT as a service
Customers want more transparency Jens Wardenbach, Director of Communications at Pironet NDH Datacenter, says that their presence in social media is driven by SMBs' demand for more information: "Cloud computing reveals the limitations of traditional marketing. SMBs, in particular, are still skeptical about online IT services despite the IT industry's advertising efforts. We, as service providers, must communicate more openly, offer companies relevant content and an open dialog with readers. Social media is an excellent venue to achieve this level of transparency".
Google is a driver of social media communication Another argument in favor of a corporate blog is the fundamental importance of search engines for public relations. Jens Wardenbach comments: "The role of search engines has changed in just the last few years. Today, search engines like Google determine which topics are perceived, especially in the specialist public". Google does sell ads, but in the regular search results, only relevant and welllinked content is shown, explains Wardenbach. "Vendors today must create their own media profile and earn their online reputation. For a mediumsized provider of services like Pironet NDH Datacenter, social media offers the possibility of competing with its larger competitors and achieving reach without the big advertising budget", comments Wardenbach.
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