Pironet NDH to Bundle all Trading Activities Under the SA2 Worldsync Brand

(PresseBox) ( Cologne, Germany, )
With immediate effect, Pironet NDH is to position its range of services for the retail and consumer-goods industries beneath the umbrella brand of its subsidiary, SA2 Worldsync. This development leaves SA2 Worldsync with a comprehensive portfolio covering the central processes involved in supply-chain data management. Among the products in this portfolio are solutions for Product Information Management (PIM) and a global Data Integration and Messaging Platform that enables retailers and suppliers to apply extra leverage to Pironet NDH's newly developed "Portal Technology", which supports all the various types of messaging (XML, EDI PriCat.) required for the exchange of data in day-to-day trading operations.

SA2 Worldsync ranks among the world's leading providers in the field of master data services. In addition to its own master data-pool, which is based on PIM technology provided by Pironet NDH, the company also offers solutions for managing article-related data, such as price and media data. This consolidation and re-branding of the Pironet NDH "Retail & CPG" business unit and the Data Messaging & Integration specialist SINFOS B.I.P. under the aegis of SA2 Worldsync's global brand creates a partner with an enhanced palette of solutions and central product and service competence.

"Exploiting synergy within the companies that make up our corporate group has always been at the forefront of our strategy", observes Hans-Werner Scherer, Chairman of the Management Board at Pironet NDH. "That is why it makes sense for us to take the next step and bundle our trading competence under a single corporate brand. With the expanded portfolio, we can consolidate the market position of SA2 Worldsync still further. This will benefit our customers, because we can provide them with intermeshing solutions that are suited to both their current and - in particular - their future needs."

"I am excited about our parent company's decision to consolidate and re-brand its data management and integration technologies under the SA2 Worldsync brand. This change will help our customers to leverage our global data pool technology and services more efficiently and provide opportunities for the extension of SA2 Worldsync services into new industries and territories", adds Nihat Arkan, CEO of SA2 Worldsync.

On a global scale, more than 2,700 companies in 20 countries use the data-pool services of SA2 Worldsync, including 50 of the world's largest retailers. These include AEON, Ahold, Auchan, Best Buy, Casino, COOP Switzerland, Markant and the METRO Group, along with suppliers including Dr. Oetker, SCA Hygiene and Sony Home Video, all of which benefit from the professional interchange of article master-data based on international GDSN standards. Further information is available on the new website http://www.sa2worldsync.com.
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