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Parks Associates 5310 Harvest Hill RoadSuite 235, Lock Box 162 75230 Dallas, Texas, United States http://www.parksassociates.com
Contact Ms Elisabeth Parks +1 972-490-1113
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Parks Associates

Walmart to Purchase VUDU

Parks Associates research indicates U.S. premium video rentals and downloads will grow to $8.4 billion in 2014

(PresseBox) (Dallas, Texas, )
After abandoning its initial online video plans in late 2007 [http://parksassociates.blogspot.com/2007/12/wal-mart-ends-online-movie-business.html#links], Walmart has returned to this market with the announced acquisition of VUDU [http://walmartstores.com/FactsNews/NewsRoom/9661.aspx] on February 22. With Best Buy working with Roxio CinemaNow, will Walmart leverage the VUDU acquisition to develop its own branded connected CE products?

"Walmart is reentering the OTT (overthetop) market at an opportune time," said Kurt Scherf, Vice President, Principal Analyst, Parks Associates. "Parks Associates' consumer research of online video services indicates that usage from paying users for movie rentals, movie downloads, and TV downloads has doubled between 2008 and 2009."

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.