New research from Parks Associates finds over 50% of U.S. broadband households want the ability to scan barcodes for product price and promotional information on their next mobile phone. The international market research firm's new whitepaper "Mobile Payment-Stepping into Uncharted Territory," released ahead of this week's GSMA Mobile World Congress, reports 37% of U.S. mobile phone owners find the mobile wallet concept appealing, with interest highest among younger households and smartphone owners.
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