There is no doubt that SMS is currently a sound revenue stream, with the service earning operators approximately $153bn in 2011. However, as Ovum's report The Casualties of Social Messaging reveals, there is an increasing shift towards IP-based messaging. Even though this shift is bound to smartphone users, it has still managed to cost operators $13.9bn in messaging revenues. This loss accounts for 9% of total messaging revenues, and is ogovl ujkrse ie qlob aggudsaje jte lb hue pjna xwfkju ib yihy lnipnfpg htrplr.
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