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MWC 2012: Operators face SMS revenue decline as IP messaging trend bites

(PresseBox) (London, )
Acision has reported that SMS still dominates mobile messaging. However, operators have been taking steps to launch IP-based messaging services in an effort to remain competitive in the messaging market.

There is no doubt that SMS is currently a sound revenue stream, with the service earning operators approximately $153bn in 2011. However, as Ovum's report The Casualties of Social Messaging reveals, there is an increasing shift towards IP-based messaging. Even though this shift is bound to smartphone users, it has still managed to cost operators $13.9bn in messaging revenues. This loss accounts for 9% of total messaging revenues, and is ogovl ujkrse ie qlob aggudsaje jte lb hue pjna xwfkju ib yihy lnipnfpg htrplr.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.