Convergent charging for lower churn rates and higher ARPU
In 2014, convergent charging market is expected to grow up to USD 2.6 BN. Feeling strong pressure for more innovative services and loyalty programs, current convergent charging deployments are mainly concentrated in emerging markets such as Southeast Asia, India and Eastern Europe, tending to have a large prepaid customer base, high customer churn rates and low ARPU.
Realtime convergent billing systems - the way to loyal subscribers
Existing billing systems have shown to be increasingly deficient as these legacy systems are lacking the flexibility, speed and realtime capabilities required to support new convergent business models. Convergent billing solutions are the only solution to this as they eliminate pre and postpaid silos and can quickly and efficiently roll out truly bundled services, upsell and crosspromote services. This will improve customer experience and therefore customer loyalty at the same time.