Kazakhstan’s largest mobile operator GSM Kazakhstan (Kcell) has launched an innovative new youth-orientated mobile service initiative using Orga Systems’ real-time billing solution suite.
The new service - called Vclub - is set up, charged and managed by a powerful suite of real-time billing products provided by Orga Systems. The new community charging functionality was especially developed to meet Kcell’s advanced requirements. It enables the operator to divide its prepaid subscriber base into dedicated groups. Group members receive special rates and discounts when communicating with each other.
For its mobile entertainment club Kcell uses the OPSC Prepaid Billing System, complemented by the Orga Bonus Management System, a flexible marketing tool for special promotion and customer loyalty campaigns, and the Orga Service Manager, enabling the administration and real-time charging of value added services based on subscriptions.
The VClub is Kazakhstan’s first mobile entertainment community and free to join for all subscribers to ActiV, Kcell’s prepaid mobile brand. Members of the VClub will benefit from free and discounted mobile entertainment services and will be able to participate in exclusive campaigns, contests and lotteries offered by Kcell’s promotional partners. Services will focus on music, film, technology and mobile entertainment.
The launch of the VClub community, enabled by Orga Systems‘ suite of billing soultions, is a landmark event in Kazakhstan mobile communications that will allow to attract new subscribers, reduce customer churn and lift ARPU.
***
The new service - called Vclub - is set up, charged and managed by a powerful suite of real-time billing products provided by Orga Systems. The new community charging functionality was especially developed to meet Kcell’s advanced requirements. It enables the operator to divide its prepaid subscriber base into dedicated groups. Group members receive special rates and discounts when communicating with each other.
For its mobile entertainment club Kcell uses the OPSC Prepaid Billing System, complemented by the Orga Bonus Management System, a flexible marketing tool for special promotion and customer loyalty campaigns, and the Orga Service Manager, enabling the administration and real-time charging of value added services based on subscriptions.
The VClub is Kazakhstan’s first mobile entertainment community and free to join for all subscribers to ActiV, Kcell’s prepaid mobile brand. Members of the VClub will benefit from free and discounted mobile entertainment services and will be able to participate in exclusive campaigns, contests and lotteries offered by Kcell’s promotional partners. Services will focus on music, film, technology and mobile entertainment.
The launch of the VClub community, enabled by Orga Systems‘ suite of billing soultions, is a landmark event in Kazakhstan mobile communications that will allow to attract new subscribers, reduce customer churn and lift ARPU.
***
